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August 18, 2022

Why Staying Attentive to Accessibility is Good for Business

Deb Norslien
Accessibility has gotten a recent boost in exposure as companies and websites face legal action for not supporting broader accessibility for their users. Learn more about how to diagnose and address accessibility issues proactively to provide a better experience for all visitors.
August 10, 2022

What is a Website Audit, and Why Would You Want One?

Caroline Sober-James
It’s a hard truth of the web: websites are constantly in a state of decay. The digital landscape changes so fast, even if your website launched only months ago, it may already have issues affecting performance, speed, usability, or how well it supports your business goals.
July 22, 2022

Filled with early holiday spirit: A new HackingKindness website for Empty Stocking Club

Caroline Sober-James
It feels like "Christmas in July," because Acumium is pleased to announce the launch of a new website for the Empty Stocking Club, our 2022 HackingKindness recipient.
June 06, 2022

It's Time for Google Analytics 4. Is Your Business Ready for the Change?

Rachel Bolger
Google is sunsetting Universal Analytics and Universal Analytics 360 products and replacing them with Google Analytics 4 (GA4). Being ready for this change will minimize interruption to your analytical data and maximize the value of new GA4 capabilities to your business.
May 19, 2022

Capture Powerful Customer Data - Measure Digital Impact & Reach with Google Tag Manager

Rachel Bolger
It doesn’t take long to deepen the questions you are asking of your Google Analytics data tracking and to start imagining richer, more robust data you could gather. Google Tag Manager (GTM) stores all your tags in one container so you can manage them from a single place.
April 22, 2022

Capture Powerful Customer Data - Use Google Analytics to Observe Website Traffic

Rachel Bolger
We live in a world of fast-moving data. Data about customers. Data about product offerings. Data about the way customers interact with those product offerings. This data is transient and fluid. And it is very powerful.
April 20, 2022

Boost Website Leads, Increase Sales, and Drive Engagement with Conversion Rate Optimization (CRO)

Deb Norslien
Conversion rate optimization, or CRO, is the process of increasing the percentage of users on your site who complete a specific action. This is typically done through monitoring data and interaction using analytics and observation tools and making subsequent improvements based on what your users are telling you.
January 24, 2022

Want to Be More Successful With Digital? Be Useful.

Caroline Sober-James
As we go into the new year, pandemic still running roughshod over our communities and more and more experiences moving, perhaps permanently, to digital applications, I have some unsolicited advice for businesses wanting to extend further into digital solutions
December 15, 2021

Benefits of One-on-One User Research

Deb Norslien
In our experience, the most powerful user research is when you can speak directly with users. You almost always learn more than what a standard survey or other unmoderated methods can tell you.
December 08, 2021

Strategic Tips to Build Better Backlinks

Evan Carlin
Are your organic traffic goals being met for your company's website? Implementing a backlink building strategy could provide the boost in SEO that your business needed. 
November 30, 2021

The Thing About Charitable Giving and Its Social Impact

Rachel Bolger
What is it about giving back that makes us feel vibrant? How does charitable giving impact our community?
November 19, 2021

Why you should outsource your online marketing

Becky Held
Is your business reaching new heights with digital marketing? Are your growth marketing goals being met? As a digital partner for numerous brands, we know what it takes to elevate a company’s marketing efforts, no matter the industry or location.
November 18, 2021

Best Practices for Optimizing Your Title Tags

Evan Carlin
Understanding and staying consistent with SEO best practices is a juggling act. Trends and best practices are constantly changing. In this blog, we will outline how you can optimize one of the most critical and important elements relating to your SEO efforts; your title tags.
November 12, 2021

Why Content Marketing Strategy is Integral to Attracting Customers

Evan Carlin
Content marketing strategy is essential to creating a site that is truly optimized for users. In this blog, we outline five reasons why creating a content marketing strategy is integral to attracting the right customers for your business.
November 08, 2021

Writing (Re)purposeful Content for a Wider Reach

Evan Carlin
Quality content feeds your target audience, makes your business relatable and enables satisfying audience interactions. It pays to plan additional ways to use your content to assure it is being seen and to extend your reach to new audiences. Having content available in a variety of different formats makes your content more easily discovered and digestible. 
October 21, 2021

CultureTrax: How Technology Provides Value to Research Scientist Wenxian Zhou

Rachel Bolger
We talk with Wenxian (Wen) Zhou, a research scientist at University of Nebraska Medical College, and a new user of CultureTrax software for cell culture, to gain understanding of how technology provides value to him, as a new member of a busy lab.
October 12, 2021

Four Ways to Limit Threats to Cybersecurity at Home and Work

Evan Carlin
We go to great lengths to ensure all our physical belongings stay secured from intruders. That protective mindset is instilled in our behavior. However, when it comes to keeping confidential information on our computers secure, many of us leave valuable data vulnerable and exposed. And we might not even be aware we’re doing it.
October 07, 2021

How Content Fuels Social: Promoting Content

Evan Carlin
It can feel like a big effort to claim and retain your place in the ever-evolving social media world. Many of the social media platforms have become a pay-to-play environment. Luckily, smaller investments can pay off. A little can go a long way to increase brand awareness, grow your fans, and drive referral traffic to your website
October 07, 2021

SEO Best Practices for Meta Descriptions

Evan Carlin
Utilizing meta descriptions is a good way to further increase your online presence and activity. However, before you start to use meta descriptions for garnering traffic to your website, you should fully understand how to best use them for your organization.
September 10, 2021

Welcome Allison Lindorfer, our newest Account Manager

We’re thrilled to welcome Allison Lindorfer as our newest Account Manager. Allison combines attentive problem solving and no-nonsense task management as she looks for holistic solutions to client problems, big and small.
August 20, 2021

How Long Does It Take to Redesign a Website?

Caroline Sober-James
Building a website takes time. Learn more about how Acumium approaches website redesigns, and the main factors that can affect timeline and budget.
August 05, 2021

Tracking campaigns: Using UTM parameters vs event tracking

Evan Carlin
Tracking your website conversions and campaigns is vital for measuring and continuing to fine-tune your online presence. Having your Google Analytics setup is a good first step for gaining insights, but what if we told you that you might be leaving analysis and insights on the table? You can track more links and gain more data for all your campaigns you worked so hard to create by using UTM tracking and Event Tracking.
July 15, 2021

Why Digital Transformation is Mission Critical for Life Science

Rachel Bolger
Digital technology impacts every aspect of modern business, from how we deliver quality experiences to customers, to how we protect valuable data assets, drive employee satisfaction and retention, and create efficient internal processes. Taking time to keep fresh on technology options and create a robust technology strategy is increasingly a mission critical task for companies that want to remain competitive and keep up with expectations of a digitally savvy world.
July 01, 2021

Understanding Headless CMS: A Content Management Approach That Will Blow Your Mind

Ryan Ralston
Remember when you'd only consume digital content on a website? Now, there's cell phones, tablets, digital assistants, smart watches, and the Internet of Things (IoT). But most content doesn’t change based on device, which is why businesses looking to take the next step in digital transformation should consider a headless CMS for content management.
May 05, 2021

Acumium and Gilson Collaborate to Improve Data Collection in Cell Culture Laboratories

Acumium and Gilson announce their collaboration to develop contemporary technologies and tools for capturing and sharing critical data in cell culture laboratories. The partnership aims to bring scientists new digital solutions for managing cell culture protocols, data collection and maximizing data use.
March 17, 2021

Building the Friends of San Damiano’s First Website: Starting 2021 with Extra HackingKindness

Caroline Sober-James
Acumium is thrilled to announce the launch of a first website for the Friends of San Damiano, a bonus HackingKindness project for 2021 in support of this important community initiative.
February 25, 2021

You Are Not Your User: Why Research is Critical to Good User Experience

Deb Norslien
We like to think we know our users, but we are not them. User research challenges our tendency to approach solutions from our own perspective, helping ensure our website or application actually meets user needs.
February 23, 2021

Web, Native, or Hybrid: Which Mobile App Approach is Right For You?

Baird Lackner-Buckingham
There are three main types of mobile apps that you can consider for a mobile app development project: web, native, and hybrid. Which option will best meet your business objectives, serve your customers, and give you the most successful end product?
December 22, 2020

Happy Twenty Twenty (D)one: Holiday Memories and Wishes from Acumium

With many holiday traditions on hiatus, we're sharing a peek into some of our team’s favorite holiday memories and traditions, as well as some of our hopes for the coming year.  
December 18, 2020

7 Weeks to a Custom Online Festival Application for Wisconsin School Music Association

Caroline Sober-James
Thanks to a clear vision, engaged team, and lots of collaboration, we took WSMA's online festival application vision from initial discovery to a fully functioning initial launch in just seven weeks.
November 24, 2020

An Invitation to Join Acumium in Helping for the Holidays

Dan Costello
Giving back has always been a core part of Acumium's culture. Here's a shortlist of nonprofits and organizations to consider as you think about donating time or money over the upcoming holidays.
November 18, 2020

A First Website for the Foundation for Dane County Parks, Our 2020 HackingKindness Recipient

Caroline Sober-James
Acumium is thrilled to announce the launch of a new (and first!) website for our friends at the Foundation for Dane County Parks, our 2020 HackingKindness recipient.
November 10, 2020

Making Visible the Invisible

Rachel Bolger
What does "making the hidden visible" mean in our modern, technology-driven scientific world? Modern scientific data captured electronically can now be a central research element contributing to expanding the boundaries of discovery.
October 30, 2020

10 Terrifying Mistakes That May Be Haunting Your Website

Caroline Sober-James
In the spirit of Halloween, here are 10 terrifying things we find on websites of all shapes and sizes, for businesses large and small. How many of these are lurking in your site?
September 30, 2020

Why Experience Journey Mapping Might Be Your Best Brand Investment

Caroline Sober-James
When you think of “branding,” what comes to mind? You might think of taglines, visual identity, value propositions, or voice. But if you’re not also thinking about the end-to-end experience you offer...
June 16, 2020

Keep Your Data Protected While Working from Home

Jason Sajdak
How can your company continue to protect personally identifiable information (PII) and other consumer data while working from home?
June 08, 2020

Acumium Helps Bring Sustainable Food Options to Madison with Forward 4 Families

Acumium CEO, Dan Costello, partnered with several local businesses to create Forward 4 Families, a non-profit community food stream that combines local food sources and businesses to provide safe, reliable food sources.
May 27, 2020

Acumium Achieves Microsoft Gold Cloud Platform Competency

We’re thrilled to announce that we’re a Microsoft Gold Partner. See how our latest accreditation can drive impactful results for your business!
May 07, 2020

Tips for Navigating a Crisis to Help Your Business Emerge Even Stronger

Paul Lackner
Businesses are people too, and right now your consumers want to see the human side of your brand. The “Four Ps” of marketing still apply in these unprecedented times. Learn more.
April 21, 2020

Why Adding Structured Data to COVID-19 Announcements Is Crucial for Your Website

Scott Johnson
It is imperative that businesses also update their structured data around COVID-19 to ensure optimal Google performance and avoid penalties. Learn more.
April 13, 2020

Improve Your Website Conversions with UX and UI Best Practices

Caroline Sober-James
Check out some best practices in user experience and user interface design that can help improve your website conversions.
March 26, 2020

What Does a Quick Turnaround Custom Software Development Project Entail?

Ryan Ralston
Here are some of our helpful tips to getting a quick turnaround custom software development project at Acumium.
March 20, 2020

Easy Ways to Keep Employees Engaged During COVID-19

Kim Brunner
Here are some initial COVID-19 practices that have been successful at Acumium that you could share with your own teams.
March 18, 2020

Using Distributed Computing to Fight COVID-19

Caroline Sober-James
At Acumium, in addition to taking immediate steps to work remotely, limit travel and all the other precautions, we’re also taking part in a unique project from Stanford University to help battle COVID-19.
December 10, 2019

Calling All Nominations! Submit a Local Madison Organization for HackingKindness 2020

Caroline Sober-James
Get web design, development or digital marketing help for your business for free!
December 05, 2019

Why Magento Upgrades Aren't Always Easy

Josh DePeau
Find out the truth about upgrading your Magento software from Software Development Manager, Josh DePeau.
November 28, 2019

Happy Thanksgiving from Our Table to Yours

Dan Costello
Wishing you a happy and safe Thanksgiving!
November 20, 2019

Why Does My Website Need Usability Testing?

Deb Norslien
See how usability testing can help with future web redesigns and better customer engagement.
November 14, 2019

An Innovative Night with Greater Madison Chamber of Commerce at their Annual nex7 Stage Event

Dan Costello
Curate Solutions Took Home the Title of Madison’s Most Innovative Company.
November 13, 2019

How We Grew One Client’s Facebook Ad Revenue by 2200%

Facebook strategies for increased revenue with Digital Marketing Specialist, Cassidy Neuville
October 30, 2019

Avoid a Scary User Experience: Why it’s Important to Measure Website Performance with Data

Caroline Sober-James
Learn how leveraging data can benefit your company and user experience with Director of User Experience, Caroline Sober-James.
October 24, 2019

Why Does Your Website Need Cross-Browser Testing?

Jason Sajdak
See how a thorough review prior to launch can improve user experience and site functionality.
October 15, 2019

How Can Digital Marketing Grow My Online Sales?

Sure-fire marketing strategies that will increase leads and grow your business.
October 09, 2019

Pubcon 2019: Key SEO & Search Takeaways

See our recap from search marketing’s event of the year.
October 02, 2019

A Modern Look for Madison’s Mikayla’s Grace, Our 2019 HackingKindness Nominee

Our social good hackathon brought brand updates that included a new logo, design, and website.
September 13, 2019

7 Tips to Prevent a Data Breach

Jason Sajdak
Learn how to protect consumer data against potential hackers.
September 10, 2019

Is Magento 2 Right for You?

Josh DePeau
Learn more about upgrading to Magento 2 and if it will suit your business needs.
August 30, 2019

Promega Named Finalist for Madison’s Most Innovative Company at neXXpo 2019

The Acumium hub winner moves onto Nex7 in November
August 22, 2019

How To Easily Transition from Magento 1 to Magento 2

Josh DePeau
See what you'll need to transition away from your Magento 1 site before June 2020.
August 14, 2019

Three Reasons OOUX is a Game Changer for Your Digital Design Projects

Caroline Sober-James
See how OOUX helps you build things your users will understand with Director of User Experience Caroline Sober-James
July 25, 2019

Design Case Study: Acumium Logo Re-Design

Paul Lackner
Learn what went into updating the Acumium logo after 18 years with Creative Director, Paul Lackner
July 16, 2019

MozCon 2019 Key Takeaways: Day One

We are at MozCon 2019! Read on to check out some of the key takeaways from day one of the conference.
July 16, 2019

How To Craft a Meaningful Brand To Drive Engagement

Get essential branding tips from Director of Digital Marketing Dawn Lobenstein
June 27, 2019

Branding Best Practice: Making a Good Logo Great

Paul Lackner
See how a great logo can make your brand easily identifiable with Executive Creative Director, Paul Lackner
June 13, 2019

How to Get the Most Out of a Digital Marketing Agency

Jen Boyd
Tips for working with an agency partner by Account Manager Jennifer Boyd
May 30, 2019

How To Choose a Successful Agency Partner

Becky Held
A checklist to help you find the perfect agency team for your project
May 23, 2019

IT Success: A Revamped Program for Improved Performance and Security

Jason Sajdak
How simple solutions streamlined one client’s IT program with IT Director Jason Sajdak
May 15, 2019

How To Create an Engaging Social Media Strategy in 2019

Consumers don't want push messages. Bring your brand persona to life to engage your audiences.
May 07, 2019

Beyond Easy to Use: How To Create Usable Websites

Caroline Sober-James
The five principles of website usability with Caroline Sober-James, Director of UX
May 02, 2019

Successful SEO Is More Than Just A Search Ranking

Tips for building better SEO partnerships with SEO Strategist Alicia Ragaller
April 22, 2019

Keeping Up with Acumium: Creating a Greener Madison Through Sustainable Partnerships

Dan Costello
Sharing best practices and volunteering time for local good with Founder and CEO, Dan Costello
April 16, 2019

A Day of Hacking for Wisconsin Food Forests’ New Website

Caroline Sober-James
The annual Design Like Mad event established a new look for the Madison non-profit
April 03, 2019

Get your head in the cloud

Jason Sajdak
6 reasons why you should be in the cloud with Director of IT Jason Sajdak.
March 27, 2019

UWEBC 2019: Design Is More Than Just The Pretty Stuff

Paul Lackner
As designers, we are problem solvers. Design is much more than just the pretty stuff, it converts and ultimately solves problems for users.
March 20, 2019

Keeping your site secure, clean, and current with WordPress Plugins

With over 50,000 plugins in the Wordpress Plugin Repository, and more available in outside marketplaces, the choices can seem overwhelming and potentially risky.
January 02, 2019

Downtime May Cost Your Business $100,000/Hour - Acumium

Jason Sajdak
How much is downtime costing you? It could be more than you think. Avoid expensive downtime in your company with these IT tips! Contact us at 608-440-8217
December 18, 2018

Tips to Nail Customer Experience With Your Next Website Redesign

Caroline Sober-James
A website redesign is a great opportunity to evaluate and improve your user experience. Here’s a view through the UX lens of five things you should keep in mind for your redesign.
December 12, 2018

Why You Should Consider Outsourcing IT

Jason Sajdak
It can be difficult for a company to hand over the IT keys to the most critical aspect of their organization. So how do you decide when it’s appropriate to do that?
November 27, 2018

Introducing HackingKindness, our social good hackathon

Caroline Sober-James
At Acumium, we believe in taking care of people, doing good, and giving back. In 2019, we’ll be adding to our social good portfolio with a hackathon. We're calling it HackingKindness.
November 07, 2018

Don't bring me solutions. Bring me problems.

Caroline Sober-James
When you don't know what problem you're solving, it's hard to come up with the best solution. Falling in love with the problem means allowing your solutions to be wrong. Implementing a solution
August 21, 2018

Acumium joins forces with Lackner Buckingham

Acumium has joined forces with Lackner Buckingham (LB), a design and web development agency that focuses on handcrafted experiences for web, iOS, and Android.
May 11, 2018

Money saving reasons to outsource your user experience design

Caroline Sober-James
The writing is on the wall: you need UX help. There’s more work than your current team can handle, or maybe you don’t even have a user experience team. People are stressed. Deadlines
December 19, 2017

Demystifying user acceptance testing (UAT)

Guy Perez
User acceptance testing (UAT) is the final phase of testing of a large application development project that you (the recipient whom the work is being done for) do “in-house” to make sure that
September 29, 2017

Google Elevator agency training – sign me up again!

Acumium was joined by 16 other agency owners, some of which traveled as far as Kentucky to be at Google in Chicago, one of four locations offered by the Google Partners North America
September 09, 2017

Sneak peek – 4 benefits to the new Google AdWords interface

The greatest benefit we’ve identified in the new AdWords is the dynamic data visualization now available on the overview page. It’s as though Tableau or Domo invaded AdWords and the result is actionable
June 28, 2017

How to keep your business publishing blog articles — why is it so hard?

According to Hubspot, companies that published 16+ blogs per month received almost 3.5x more traffic and about 4.5x more leads than companies that published 0-4 monthly posts. If this is the case, then
April 08, 2016

How to use data to grow your business

Jody Hartwig
April 01, 2016

Single-Page Applications: What are they, and why would I need one?

Single-Page Applications (SPAs) are web applications designed to look and act like classic desktop applications. An SPA can enhance user experience, facilitate rapid iterations on feedback, and ultimately allow faster delivery of value.
February 25, 2016

Social Media Challenges Businesses Face

Acumium sponsored a monthly Social Media Breakfast Madison event in 2016. We love going to Social Media Breakfast, and as one of the sponsors, we wanted to give something back to the members.
February 12, 2016

How to perform your own SEO audit