Is your business reaching new heights with digital marketing? Are your growth marketing goals being met? As a digital partner for numerous brands, we know what it takes to elevate a company’s marketing efforts, no matter the industry or location.
Understanding and staying consistent with SEO best practices is a juggling act. Trends and best practices are constantly changing. In this blog, we will outline how you can optimize one of the most critical and important elements relating to your SEO efforts; your title tags.
Content marketing strategy is essential to creating a site that is truly optimized for users. In this blog, we outline five reasons why creating a content marketing strategy is integral to attracting the right customers for your business.
Quality content feeds your target audience, makes your business relatable and enables satisfying audience interactions. It pays to plan additional ways to use your content to assure it is being seen and to extend your reach to new audiences. Having content available in a variety of different formats makes your content more easily discovered and digestible.
We talk with Wenxian (Wen) Zhou, a research scientist at University of Nebraska Medical College, and a new user of CultureTrax software for cell culture, to gain understanding of how technology provides value to him, as a new member of a busy lab.
We go to great lengths to ensure all our physical belongings stay secured from intruders. That protective mindset is instilled in our behavior. However, when it comes to keeping confidential information on our computers secure, many of us leave valuable data vulnerable and exposed. And we might not even be aware we’re doing it.
Utilizing meta descriptions is a good way to further increase your online presence and activity. However, before you start to use meta descriptions for garnering traffic to your website, you should fully understand how to best use them for your organization.
It can feel like a big effort to claim and retain your place in the ever-evolving social media world. Many of the social media platforms have become a pay-to-play environment. Luckily, smaller investments can pay off. A little can go a long way to increase brand awareness, grow your fans, and drive referral traffic to your website
We’re thrilled to welcome Allison Lindorfer as our newest Account Manager. Allison combines attentive problem solving and no-nonsense task management as she looks for holistic solutions to client problems, big and small.
Tracking your website conversions and campaigns is vital for measuring and continuing to fine-tune your online presence. Having your Google Analytics setup is a good first step for gaining insights, but what if we told you that you might be leaving analysis and insights on the table? You can track more links and gain more data for all your campaigns you worked so hard to create by using UTM tracking and Event Tracking.
Digital technology impacts every aspect of modern business, from how we deliver quality experiences to customers, to how we protect valuable data assets, drive employee satisfaction and retention, and create efficient internal processes. Taking time to keep fresh on technology options and create a robust technology strategy is increasingly a mission critical task for companies that want to remain competitive and keep up with expectations of a digitally savvy world.
Remember when you'd only consume digital content on a website? Now, there's cell phones, tablets, digital assistants, smart watches, and the Internet of Things (IoT). But most content doesn’t change based on device, which is why businesses looking to take the next step in digital transformation should consider a headless CMS for content management.
Acumium and Gilson announce their collaboration to develop contemporary technologies and tools for capturing and sharing critical data in cell culture laboratories. The partnership aims to bring scientists new digital solutions for managing cell culture protocols, data collection and maximizing data use.
We like to think we know our users, but we are not them. User research challenges our tendency to approach solutions from our own perspective, helping ensure our website or application actually meets user needs.
There are three main types of mobile apps that you can consider for a mobile app development project: web, native, and hybrid. Which option will best meet your business objectives, serve your customers, and give you the most successful end product?
What does "making the hidden visible" mean in our modern, technology-driven scientific world? Modern scientific data captured electronically can now be a central research element contributing to expanding the boundaries of discovery.
When you think of “branding,” what comes to mind? You might think of taglines, visual identity, value propositions, or voice. But if you’re not also thinking about the end-to-end experience you offer...
Acumium CEO, Dan Costello, partnered with several local businesses to create Forward 4 Families, a non-profit community food stream that combines local food sources and businesses to provide safe, reliable food sources.
At Acumium, in addition to taking immediate steps to work remotely, limit travel and all the other precautions, we’re also taking part in a unique project from Stanford University to help battle COVID-19.
The greatest benefit we’ve identified in the new AdWords is the dynamic data visualization now available on the overview page. It’s as though Tableau or Domo invaded AdWords and the result is actionable
According to Hubspot, companies that published 16+ blogs per month received almost 3.5x more traffic and about 4.5x more leads than companies that published 0-4 monthly posts. If this is the case, then
Single-Page Applications (SPAs) are web applications designed to look and act like classic desktop applications. An SPA can enhance user experience, facilitate rapid iterations on feedback, and ultimately allow faster delivery of value.