Google is sunsetting Universal Analytics and Universal Analytics 360 products and replacing them with Google Analytics 4 (GA4). Being ready for this change will minimize interruption to your analytical data and maximize the value of new GA4 capabilities to your business.

It doesn’t take long to deepen the questions you are asking of your Google Analytics data tracking and to start imagining richer, more robust data you could gather. Google Tag Manager (GTM) stores all your tags in one container so you can manage them from a single place.

We live in a world of fast-moving data. Data about customers. Data about product offerings. Data about the way customers interact with those product offerings. This data is transient and fluid. And it is very powerful.

Conversion rate optimization, or CRO, is the process of increasing the percentage of users on your site who complete a specific action. This is typically done through monitoring data and interaction using analytics and observation tools and making subsequent improvements based on what your users are telling you.

As we go into the new year, pandemic still running roughshod over our communities and more and more experiences moving, perhaps permanently, to digital applications, I have some unsolicited advice for businesses wanting to extend further into digital solutions

In our experience, the most powerful user research is when you can speak directly with users. You almost always learn more than what a standard survey or other unmoderated methods can tell you.

Are your organic traffic goals being met for your company's website? Implementing a backlink building strategy could provide the boost in SEO that your business needed. 

What is it about giving back that makes us feel vibrant? How does charitable giving impact our community?

Is your business reaching new heights with digital marketing? Are your growth marketing goals being met? As a digital partner for numerous brands, we know what it takes to elevate a company’s marketing efforts, no matter the industry or location.

Understanding and staying consistent with SEO best practices is a juggling act. Trends and best practices are constantly changing. In this blog, we will outline how you can optimize one of the most critical and important elements relating to your SEO efforts; your title tags.

Content marketing strategy is essential to creating a site that is truly optimized for users. In this blog, we outline five reasons why creating a content marketing strategy is integral to attracting the right customers for your business.

Quality content feeds your target audience, makes your business relatable and enables satisfying audience interactions. It pays to plan additional ways to use your content to assure it is being seen and to extend your reach to new audiences. Having content available in a variety of different formats makes your content more easily discovered and digestible. 

We talk with Wenxian (Wen) Zhou, a research scientist at University of Nebraska Medical College, and a new user of CultureTrax software for cell culture, to gain understanding of how technology provides value to him, as a new member of a busy lab.

We go to great lengths to ensure all our physical belongings stay secured from intruders. That protective mindset is instilled in our behavior. However, when it comes to keeping confidential information on our computers secure, many of us leave valuable data vulnerable and exposed. And we might not even be aware we’re doing it.

Utilizing meta descriptions is a good way to further increase your online presence and activity. However, before you start to use meta descriptions for garnering traffic to your website, you should fully understand how to best use them for your organization.

It can feel like a big effort to claim and retain your place in the ever-evolving social media world. Many of the social media platforms have become a pay-to-play environment. Luckily, smaller investments can pay off. A little can go a long way to increase brand awareness, grow your fans, and drive referral traffic to your website

We’re thrilled to welcome Allison Lindorfer as our newest Account Manager. Allison combines attentive problem solving and no-nonsense task management as she looks for holistic solutions to client problems, big and small.

Building a website takes time. Learn more about how Acumium approaches website redesigns, and the main factors that can affect timeline and budget.

Tracking your website conversions and campaigns is vital for measuring and continuing to fine-tune your online presence. Having your Google Analytics setup is a good first step for gaining insights, but what if we told you that you might be leaving analysis and insights on the table? You can track more links and gain more data for all your campaigns you worked so hard to create by using UTM tracking and Event Tracking.

Digital technology impacts every aspect of modern business, from how we deliver quality experiences to customers, to how we protect valuable data assets, drive employee satisfaction and retention, and create efficient internal processes. Taking time to keep fresh on technology options and create a robust technology strategy is increasingly a mission critical task for companies that want to remain competitive and keep up with expectations of a digitally savvy world.

Remember when you'd only consume digital content on a website? Now, there's cell phones, tablets, digital assistants, smart watches, and the Internet of Things (IoT). But most content doesn’t change based on device, which is why businesses looking to take the next step in digital transformation should consider a headless CMS for content management.

Acumium and Gilson announce their collaboration to develop contemporary technologies and tools for capturing and sharing critical data in cell culture laboratories. The partnership aims to bring scientists new digital solutions for managing cell culture protocols, data collection and maximizing data use.

Acumium is thrilled to announce the launch of a first website for the Friends of San Damiano, a bonus HackingKindness project for 2021 in support of this important community initiative.

We like to think we know our users, but we are not them. User research challenges our tendency to approach solutions from our own perspective, helping ensure our website or application actually meets user needs.

There are three main types of mobile apps that you can consider for a mobile app development project: web, native, and hybrid. Which option will best meet your business objectives, serve your customers, and give you the most successful end product?

With many holiday traditions on hiatus, we're sharing a peek into some of our team’s favorite holiday memories and traditions, as well as some of our hopes for the coming year.  

Thanks to a clear vision, engaged team, and lots of collaboration, we took WSMA's online festival application vision from initial discovery to a fully functioning initial launch in just seven weeks.

Giving back has always been a core part of Acumium's culture. Here's a shortlist of nonprofits and organizations to consider as you think about donating time or money over the upcoming holidays.

Acumium is thrilled to announce the launch of a new (and first!) website for our friends at the Foundation for Dane County Parks, our 2020 HackingKindness recipient.

What does "making the hidden visible" mean in our modern, technology-driven scientific world? Modern scientific data captured electronically can now be a central research element contributing to expanding the boundaries of discovery.

In the spirit of Halloween, here are 10 terrifying things we find on websites of all shapes and sizes, for businesses large and small. How many of these are lurking in your site?

When you think of “branding,” what comes to mind? You might think of taglines, visual identity, value propositions, or voice. But if you’re not also thinking about the end-to-end experience you offer...

How can your company continue to protect personally identifiable information (PII) and other consumer data while working from home?

Acumium CEO, Dan Costello, partnered with several local businesses to create Forward 4 Families, a non-profit community food stream that combines local food sources and businesses to provide safe, reliable food sources.

We’re thrilled to announce that we’re a Microsoft Gold Partner. See how our latest accreditation can drive impactful results for your business!

Businesses are people too, and right now your consumers want to see the human side of your brand. The “Four Ps” of marketing still apply in these unprecedented times. Learn more.

It is imperative that businesses also update their structured data around COVID-19 to ensure optimal Google performance and avoid penalties. Learn more.

Check out some best practices in user experience and user interface design that can help improve your website conversions.

Here are some of our helpful tips to getting a quick turnaround custom software development project at Acumium.

Here are some initial COVID-19 practices that have been successful at Acumium that you could share with your own teams.

At Acumium, in addition to taking immediate steps to work remotely, limit travel and all the other precautions, we’re also taking part in a unique project from Stanford University to help battle COVID-19.

Get web design, development or digital marketing help for your business for free!

Find out the truth about upgrading your Magento software from Software Development Manager, Josh DePeau.

Wishing you a happy and safe Thanksgiving!

See how usability testing can help with future web redesigns and better customer engagement.

Curate Solutions Took Home the Title of Madison’s Most Innovative Company.

Facebook strategies for increased revenue with Digital Marketing Specialist, Cassidy Neuville

Learn how leveraging data can benefit your company and user experience with Director of User Experience, Caroline Sober-James.

See how a thorough review prior to launch can improve user experience and site functionality.

Sure-fire marketing strategies that will increase leads and grow your business.

See our recap from search marketing’s event of the year.

Our social good hackathon brought brand updates that included a new logo, design, and website.

Learn how to protect consumer data against potential hackers.

Learn more about upgrading to Magento 2 and if it will suit your business needs.

The Acumium hub winner moves onto Nex7 in November

See what you'll need to transition away from your Magento 1 site before June 2020.

See how OOUX helps you build things your users will understand with Director of User Experience Caroline Sober-James

Learn what went into updating the Acumium logo after 18 years with Creative Director, Paul Lackner

Get essential branding tips from Director of Digital Marketing Dawn Lobenstein

We are at MozCon 2019! Read on to check out some of the key takeaways from day one of the conference.

See how a great logo can make your brand easily identifiable with Executive Creative Director, Paul Lackner

Tips for working with an agency partner by Account Manager Jennifer Boyd

A checklist to help you find the perfect agency team for your project

How simple solutions streamlined one client’s IT program with IT Director Jason Sajdak

Consumers don't want push messages. Bring your brand persona to life to engage your audiences.

The five principles of website usability with Caroline Sober-James, Director of UX

Tips for building better SEO partnerships with SEO Strategist Alicia Ragaller

Sharing best practices and volunteering time for local good with Founder and CEO, Dan Costello

The annual Design Like Mad event established a new look for the Madison non-profit

6 reasons why you should be in the cloud with Director of IT Jason Sajdak.

As designers, we are problem solvers. Design is much more than just the pretty stuff, it converts and ultimately solves problems for users.

With over 50,000 plugins in the Wordpress Plugin Repository, and more available in outside marketplaces, the choices can seem overwhelming and potentially risky.

How much is downtime costing you? It could be more than you think. Avoid expensive downtime in your company with these IT tips! Contact us at 608-440-8217

A website redesign is a great opportunity to evaluate and improve your user experience. Here’s a view through the UX lens of five things you should keep in mind for your redesign.

It can be difficult for a company to hand over the IT keys to the most critical aspect of their organization. So how do you decide when it’s appropriate to do that?

At Acumium, we believe in taking care of people, doing good, and giving back. In 2019, we’ll be adding to our social good portfolio with a hackathon. We're calling it HackingKindness.

When you don't know what problem you're solving, it's hard to come up with the best solution. Falling in love with the problem means allowing your solutions to be wrong. Implementing a solution

Acumium has joined forces with Lackner Buckingham (LB), a design and web development agency that focuses on handcrafted experiences for web, iOS, and Android.

The writing is on the wall: you need UX help. There’s more work than your current team can handle, or maybe you don’t even have a user experience team. People are stressed. Deadlines

User acceptance testing (UAT) is the final phase of testing of a large application development project that you (the recipient whom the work is being done for) do “in-house” to make sure that

Acumium was joined by 16 other agency owners, some of which traveled as far as Kentucky to be at Google in Chicago, one of four locations offered by the Google Partners North America

The greatest benefit we’ve identified in the new AdWords is the dynamic data visualization now available on the overview page. It’s as though Tableau or Domo invaded AdWords and the result is actionable

According to Hubspot, companies that published 16+ blogs per month received almost 3.5x more traffic and about 4.5x more leads than companies that published 0-4 monthly posts. If this is the case, then

Single-Page Applications (SPAs) are web applications designed to look and act like classic desktop applications. An SPA can enhance user experience, facilitate rapid iterations on feedback, and ultimately allow faster delivery of value.

Acumium sponsored a monthly Social Media Breakfast Madison event in 2016. We love going to Social Media Breakfast, and as one of the sponsors, we wanted to give something back to the members.