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August 18, 2022

Why Staying Attentive to Accessibility is Good for Business

Deb Norslien
Accessibility has gotten a recent boost in exposure as companies and websites face legal action for not supporting broader accessibility for their users. Learn more about how to diagnose and address accessibility issues proactively to provide a better experience for all visitors.
August 10, 2022

What is a Website Audit, and Why Would You Want One?

Caroline Sober-James
It’s a hard truth of the web: websites are constantly in a state of decay. The digital landscape changes so fast, even if your website launched only months ago, it may already have issues affecting performance, speed, usability, or how well it supports your business goals.
June 06, 2022

It's Time for Google Analytics 4. Is Your Business Ready for the Change?

Rachel Bolger
Google is sunsetting Universal Analytics and Universal Analytics 360 products and replacing them with Google Analytics 4 (GA4). Being ready for this change will minimize interruption to your analytical data and maximize the value of new GA4 capabilities to your business.
January 24, 2022

Want to Be More Successful With Digital? Be Useful.

Caroline Sober-James
As we go into the new year, pandemic still running roughshod over our communities and more and more experiences moving, perhaps permanently, to digital applications, I have some unsolicited advice for businesses wanting to extend further into digital solutions
December 15, 2021

Benefits of One-on-One User Research

Deb Norslien
In our experience, the most powerful user research is when you can speak directly with users. You almost always learn more than what a standard survey or other unmoderated methods can tell you.
December 08, 2021

Strategic Tips to Build Better Backlinks

Evan Carlin
Are your organic traffic goals being met for your company's website? Implementing a backlink building strategy could provide the boost in SEO that your business needed. 
November 19, 2021

Why you should outsource your online marketing

Becky Held
Is your business reaching new heights with digital marketing? Are your growth marketing goals being met? As a digital partner for numerous brands, we know what it takes to elevate a company’s marketing efforts, no matter the industry or location.
November 18, 2021

Best Practices for Optimizing Your Title Tags

Evan Carlin
Understanding and staying consistent with SEO best practices is a juggling act. Trends and best practices are constantly changing. In this blog, we will outline how you can optimize one of the most critical and important elements relating to your SEO efforts; your title tags.
November 12, 2021

Why Content Marketing Strategy is Integral to Attracting Customers

Evan Carlin
Content marketing strategy is essential to creating a site that is truly optimized for users. In this blog, we outline five reasons why creating a content marketing strategy is integral to attracting the right customers for your business.
November 08, 2021

Writing (Re)purposeful Content for a Wider Reach

Evan Carlin
Quality content feeds your target audience, makes your business relatable and enables satisfying audience interactions. It pays to plan additional ways to use your content to assure it is being seen and to extend your reach to new audiences. Having content available in a variety of different formats makes your content more easily discovered and digestible. 
October 12, 2021

Four Ways to Limit Threats to Cybersecurity at Home and Work

Evan Carlin
We go to great lengths to ensure all our physical belongings stay secured from intruders. That protective mindset is instilled in our behavior. However, when it comes to keeping confidential information on our computers secure, many of us leave valuable data vulnerable and exposed. And we might not even be aware we’re doing it.
October 07, 2021

SEO Best Practices for Meta Descriptions

Evan Carlin
Utilizing meta descriptions is a good way to further increase your online presence and activity. However, before you start to use meta descriptions for garnering traffic to your website, you should fully understand how to best use them for your organization.
October 07, 2021

How Content Fuels Social: Promoting Content

Evan Carlin
It can feel like a big effort to claim and retain your place in the ever-evolving social media world. Many of the social media platforms have become a pay-to-play environment. Luckily, smaller investments can pay off. A little can go a long way to increase brand awareness, grow your fans, and drive referral traffic to your website
September 10, 2021

Welcome Allison Lindorfer, our newest Account Manager

We’re thrilled to welcome Allison Lindorfer as our newest Account Manager. Allison combines attentive problem solving and no-nonsense task management as she looks for holistic solutions to client problems, big and small.
August 20, 2021

How Long Does It Take to Redesign a Website?

Caroline Sober-James
Building a website takes time. Learn more about how Acumium approaches website redesigns, and the main factors that can affect timeline and budget.
August 05, 2021

Tracking campaigns: Using UTM parameters vs event tracking

Evan Carlin
Tracking your website conversions and campaigns is vital for measuring and continuing to fine-tune your online presence. Having your Google Analytics setup is a good first step for gaining insights, but what if we told you that you might be leaving analysis and insights on the table? You can track more links and gain more data for all your campaigns you worked so hard to create by using UTM tracking and Event Tracking.
July 15, 2021

Why Digital Transformation is Mission Critical for Life Science

Rachel Bolger
Digital technology impacts every aspect of modern business, from how we deliver quality experiences to customers, to how we protect valuable data assets, drive employee satisfaction and retention, and create efficient internal processes. Taking time to keep fresh on technology options and create a robust technology strategy is increasingly a mission critical task for companies that want to remain competitive and keep up with expectations of a digitally savvy world.
July 01, 2021

Understanding Headless CMS: A Content Management Approach That Will Blow Your Mind

Ryan Ralston
Remember when you'd only consume digital content on a website? Now, there's cell phones, tablets, digital assistants, smart watches, and the Internet of Things (IoT). But most content doesn’t change based on device, which is why businesses looking to take the next step in digital transformation should consider a headless CMS for content management.
February 23, 2021

Web, Native, or Hybrid: Which Mobile App Approach is Right For You?

Baird Lackner-Buckingham
There are three main types of mobile apps that you can consider for a mobile app development project: web, native, and hybrid. Which option will best meet your business objectives, serve your customers, and give you the most successful end product?
November 10, 2020

Making Visible the Invisible

Rachel Bolger
What does "making the hidden visible" mean in our modern, technology-driven scientific world? Modern scientific data captured electronically can now be a central research element contributing to expanding the boundaries of discovery.
March 18, 2020

Using Distributed Computing to Fight COVID-19

Caroline Sober-James
At Acumium, in addition to taking immediate steps to work remotely, limit travel and all the other precautions, we’re also taking part in a unique project from Stanford University to help battle COVID-19.
September 10, 2019

Is Magento 2 Right for You?

Josh DePeau
Learn more about upgrading to Magento 2 and if it will suit your business needs.
December 12, 2018

Why You Should Consider Outsourcing IT

Jason Sajdak
It can be difficult for a company to hand over the IT keys to the most critical aspect of their organization. So how do you decide when it’s appropriate to do that?
November 27, 2018

Introducing HackingKindness, our social good hackathon

Caroline Sober-James
At Acumium, we believe in taking care of people, doing good, and giving back. In 2019, we’ll be adding to our social good portfolio with a hackathon. We're calling it HackingKindness.
November 07, 2018

Don't bring me solutions. Bring me problems.

Caroline Sober-James
When you don't know what problem you're solving, it's hard to come up with the best solution. Falling in love with the problem means allowing your solutions to be wrong. Implementing a solution
August 21, 2018

Acumium joins forces with Lackner Buckingham

Acumium has joined forces with Lackner Buckingham (LB), a design and web development agency that focuses on handcrafted experiences for web, iOS, and Android.
December 19, 2017

Demystifying user acceptance testing (UAT)

Guy Perez
User acceptance testing (UAT) is the final phase of testing of a large application development project that you (the recipient whom the work is being done for) do “in-house” to make sure that
February 25, 2016

Social Media Challenges Businesses Face

Acumium sponsored a monthly Social Media Breakfast Madison event in 2016. We love going to Social Media Breakfast, and as one of the sponsors, we wanted to give something back to the members.