Food Concepts, Inc. builds brand experiences for food manufacturers and retailers.
In need of e-commerce and digital marketing expertise, we created an intuitive digital experience and brand new look for Schwinn.
— Schwinn Bicycles
The back story
Schwinn needed a consultative partner with a strong, technical background in e-commerce and digital marketing to provide strategic guidance, user research, and creative design to revamp and launch a new, customer-focused website.
Services we've provided
The iconic bicycle brand, Schwinn, is a division of Pacific Cycle. Headquartered in Madison, WI, their high-quality bikes are sold in the US and around the globe through mass-market retailers and independent bike dealers, online and in stores.
Acumium brought a strategic and disciplined approach to our website development and design process, with a true focus on our consumers and optimizing their experiences. I am really excited to take the project to the next phase for the brand.
— We've done some great work together.
User Experience + Website Design
A new look for an iconic bicycle brand.
After providing strategic recommendations for Schwinn via a comprehensive UX website evaluation and competitive analysis focused on user experience, usability, information architecture and brand messaging, we then created a comprehensive customer journey mapping, usability testing and surveying to get at the heart of Schwinn’s customer base and determine how they want to interact with the new website.