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What started with a website assessment grew into an ongoing, comprehensive digital transformation of CSM Companies' critical business systems.
— CSM Companies, Inc.
The back story
In need of a strategic technology partner to help them digitally transform the way they do business, CSM Companies, Inc., looked to us to help them create better digital experiences for their customers and staff.
Services we've provided
- Website performance optimization
- Website migration and development support
- Search engine optimization
- User experience (UX) design and consulting
- Systems architecture planning
- Application/data analysis and blueprint design
- Strategic digital technology consulting and implementation
- Technical support
- Cloud hosting management
- Digital advertising optimizations and support
About CSM Companies, Inc.
CSM companies is a transportation industry leader, operating out of more than 20 commercial dealerships in 5 states offering new/used truck sales, heavy duty truck parts, truck rental and leasing, fleet maintenance and management, and financial services.
We needed a development partner with experience in the online and digital marketing space that could help us transform our vision into reality. Acumium is a great partner, they understand our business and have the breadth of knowledge and experience in this area to realize our goals. They deliver. Partnering with Acumium was one of the best decisions we’ve made over the years.
— We've done some great work together.
Website Evaluation & Action Plan
Continuous website improvements.
When CSM first came to us, they had a Wordpress website with performance, data import, plug-in, and SEO issues. They needed an experienced website partner to assess the site, provide options, and help them decide on a solid move-ahead plan.
To quickly and efficiently make impact, Acumium started with a website evaluation where we uncovered and fixed the most critical issues first while assessing several key items that would require more analysis and planning to address over the mid and long-term.
We continue to optimize the website and provide CSM with options to continuously improve their website’s performance, user experience, and security. Because we set benchmarks and analyze the data before and after changes are implemented, we’ve been able to show CSM a solid return on their website investments.
Strategic Digital Technology Consulting
A digital transformation is underway.
We’ve provided guidance and implementation of multiple technology projects with CSM Companies to help them do business more effectively and efficiently. This includes initiatives related to CRM sales enablement, branch and financial reporting, e-signature and contracts module, service dashboard and digitization, information protection, customer notifications, truck inventory, product feeds, scaling and product improvements, website maintenance and optimizations, analytics, performance, digital marketing, and advertising.