Promega
The global leader in innovative solutions and technical support for life scientists. Stay Curious.
Continued digital growth since 2003. Today, we support ProClip's digital marketing efforts with all of our services.
— ProClip USA
The back story
In 2003, we helped bring ProClip USA online by building their first e-commerce website and managing their SEO and pay-per-click advertising programs. Today, we manage their e-commerce development, digital marketing strategy and omnichannel programs.
Services we've provided
- E-commerce web development and optimization
- Strategic ecommerce and digital marketing consulting
- Blog development and management
- User experience (UX) design
- Search engine optimization
- Online advertising (PPC, social media, retargeting)
- Social media marketing and community building
- Email marketing and customer surveys
- Public relations
- Advanced reporting and analytics monitoring
- Web performance monitoring
- Enterprise cloud-based IT/hosting
- Traditional channel marketing planning and execution
About ProClip USA
ProClip USA began as a “basement business” in 2003. Today they are a global brand that distributes 6,000+ device holders for cell phones, GPS systems, tablets, two-way radios, and mobile scanning devices in over 30 countries.
Visit www.proclipusa.com
We'd be hard-pressed to find another digital agency who can provide the level of digital marketing expertise AND knowledge of our business. Acumium has been a strong force in helping us grow our business online.
Don Rankin , ProClip USA
— We've done some great work together.
E-commerce Website Design + Development
Increased simplicity and sales for a modern website.
We designed and developed a modern, responsive e-commerce website which enhanced functionality to shape the easy buying experience of ProClip USA’s two-part mobile mounting solutions. The new site boasts a custom product ordering solution to help shoppers self-select their products. It also accommodates complex integrations and functionality while remaining light-weight, fast, compliant to PCI and very scalable to meet high-demands and peak shopping needs.
A/B Testing
Ongoing testing yields a 47% increase in conversions.
To continually increase conversions, our marketing team runs 1 to 3 tests at all times. We have found that by running A/B tests across ProClip's website we can understand more about their customers and adjust content or tactics according to their behavior.
— Key accomplishments.
+34% paid search campaigns
Within branded keywords, "Pro Clip" had a 105% increase in revenue on a 36% spend in 2018.
+39% YOY revenue
Increased YOY revenue by 39% in Q2 of 2017 using targeted email campaigns.
+56% conversions
Within six months of implementing a strategic email marketing program, conversion rates more than doubled and overall revenue increased by 11%. (previously non-existent)
Page one rankings
On-page content, technical fixes and SEO experimentation led to high rank on page 1 for ProClip terms in organic search.
Website updates to support growth
After developing their first website in 2003, we've redesigned it twice since then to support growth. We've also created landing pages and mock ups for new product launches.