Complex and customized, WiCell's web optimization project called for close attention to detail.



The back story

WiCell has a complex product with a customized path to purchase and unique order processing requirements. We planned and developed a custom business website to support WiCell's unique website needs, and we continue to provide ongoing website optimization to support their expanded services.

Services we've provided

About WiCell

WiCell is a nonprofit organization established in 1999 to advance the science of stem cells. It is a supporting organization of the University of Wisconsin–Madison, a world leader in the area of human pluripotent stem cell research.

The global leader in cell banking, cytogenetic testing and distribution of stem cell lines, WiCell builds on these core strengths by also providing clinical grade pluripotent stem cell lines, quality control testing and cell banking services.

Visit www.wicell.org