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Combining digital assets without losing their digital footprint, we helped Monona Bank create a cohesive website, while keeping a steady search ranking.
— Monona Bank
The back story
Through a business acquisition, Monona Bank acquired Middleton Community Bank and needed to merge all of their digital properties without sacrificing customer service, brand integrity and organic search rankings. With a short timeline to work within, our team quickly jumped in and created a strategy to provide Monona Bank with a smooth transition.
Services we've provided
- Website and digital marketing audit
- Website migration project
- Search engine optimization
- Digital marketing consulting
- Web design
- Technical support
- Cloud-based IT/hosting
- Pay-per-click advertising
About Monona Bank
Monona Bank is a locally-owned and managed bank who provides personal banking, commercial banking, home lending and investment services to the community.
From our first meeting, I've been impressed with the effort Acumium has put in to understand our bank, brand, and market. I am confident our new website will give us the security and content management tools we need as the web and our client needs evolve.
— We've done some great work together.
Website and digital marketing audit
Platforms and digital marketing programs that identify issues and opportunities.
We tackled this project quickly by performing a content audit, and creating and implementing a website migration plan. We evaluated the current Monona Bank website and digital marketing programs to identify issues and opportunities and provided Monona Bank with a prioritized action plan to address the findings over the near-term, mid-term and long-term. After that, we established a baseline and measurement process for tracking the results of our efforts and kicked-off targeted paid advertising programs.