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Are your organic traffic goals being met for your company's website? Implementing a backlink building strategy could provide the boost in SEO that your business needed. 

Adding a backlink building strategy to your marketing efforts could fill in the gaps of organic traffic, that you have been in search of. According to eminentSEO, organic search results have a long-lasting impact on traffic; outproducing paid search, social media, display ads, and email combined. 

Building backlinks is no easy feat and is considered a long game effort for improving SEO efforts, but if done right, can produce the boost of traffic you needed. Below are our backlink building tips for expanding on your marketing efforts.

Backlink Building Tips

Produce featured content, guest blogs

Guest blogging nowadays requires strategic thinking and authenticity to successfully get eyes on the content you wish to feature. When pushing your content to the masses make sure you are being selective with the subject matter and platform you are aiming to leverage. When you deliver a message that is informative, niche, and authoritative, you will reap the rewards of increased traffic, higher ranking and quality leads. The goal of your content should be geared toward informing a greater audience with authoritative information. 

Create and Distribute Infographics

By prioritizing unique content creation, your organization will see organic traffic to your website and/or blog. Creating infographics specifically to be tied to either your website or blog has the potential to earn quality links, without having to facilitate them. 

According to an article by Venngage, infographics earn 178 percent more links. Creating infographics that detail areas of your product, services or stance in an industry will enhance eyes on your company or brand, but also, they will generate organic traffic and links to your website or blog. This makes creating infographics a link building tactic that you can’t afford to ignore. 

However, before you pursue infographics to boost your number of valuable links, there are a few things to keep in mind.

Infographics can be expensive to have created. Don’t be surprised by them costing anywhere from several hundreds of dollars to several thousands of dollars. Since many companies are adopting the creation of infographics to add to their marketing strategy, it is key to make infographics as unique and valuable to your reader as possible. The more you do this, the more the infographic will likely be shared.

Check Your Competitors Backlinks and Replicate

Considering how your competitors are utilizing their links and taking into account some of their tactics for your business can bridge the gap as competition, while growing your business. If your business is serious about scaling the competition, it is vital to know where their links are coming from and to apply a similar, yet unique strategy to your line of business.

Keep Track of Your Backlinks

Keeping a backlog of your backlinks is just as important as strategizing to build your backlinks. You need to you know whether to build more or pause, so failing to track your links will be wasted time and effort. The amount of time in which your inbound or outbound links are relevant can fluctuate and are likely to be updated without notification. Continually optimizing and improving your backlinks will serve well for your digital marketing strategy and staying organized while you do that can only help.


Digital Marketing Strategies

Utilizing backlink tactics can make for a vital boost to your website’s traffic. Dialing in a backlinking building strategy can be a gamechanger for any business, but it is just scratching the surface when it comes to enhancing your digital marketing. If you are looking for more comprehensive digital marketing strategy and planning help, check out Acumium for Content MarketingSearch Engine Optimization, or Pay-Per-Click Management solutions that can improve your business’ bottom line and growth.


Editor’s Note: This post was originally published in October 2017 and has been completely revamped and updated for accuracy and comprehensiveness.