Our own Director of User Experience and Lead User Experience Designer, Caroline Sober-James, will speak at this year’s THAT Conference in the Wisconsin Dells. Her presentation, titled Embracing Object-Oriented UX for Better Products (and happier teams), will focus on implementing Object-Oriented UX practices within your teams for a clearly defined project. The talk will run through a high-level overview of what OOUX is, a basic toolkit for you trying it with your team, and our experience-based insights on how it can provide value to different roles on your team. 

For more than 15 years, Acumium’s UX designers have created frictionless, goal-oriented experiences that are easy to use and designed to work on the devices your customers are using. We reinforce your brand, and keep your customers coming back. As leader of this team, Caroline has a wealth of experience overcoming complex digital experiences. Sharing her knowledge, Caroline has spoke at numerous events across Madison, most notably at UWEBC’s Design & Conversion Optimization event, Madison+ UX, and Better By Design Conference.

THAT Conference is the “Summer Camp for Geeks” that combines technology, networking, social events and exposure in an inspirational, family-friendly environment at the Kalahari Resort in Wisconsin Dells.

Catch Caroline onstage August 6th at 10:30 am.