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Caroline's areas of expertise

User experience

User interface design

UX strategy

Information architecture

Object-oriented UX

User research/testing

Business analysis


Welcome to Acumium. I’m Caroline Sober-James, Director of User Experience and Lead User Experience Designer. My team designs and optimizes digital experiences for your customers that are frictionless, goal-oriented and easy to use across all devices.

BA: Before Acumium

Prior to joining the Acumium family, I worked at Promega Corporation for 15 years. In my time there, I held many diverse roles from customer experience to business analysis to project management and finally to web and software development. It gave me a good toolkit of skills, and helped build a lot of empathy for the players in complex digital initiatives.

A passion project...

I get to work on some really exciting projects at Acumium, but one of my favorites is leading our annual HackingKindness hackathon, our social-good hackathon for local and small businesses. 

Last seen on stage...

Madison+ UX, UW E-Business Consortium, and the Better By Design Conference

A few of my favorite things...

I love to cook and nurture people with food- you can even sometimes find me selling veggies at the Madison Farmer’s Market. I’m a writer, occasional knitter, decent singer, out-of-practice massage therapist, and trained birth doula. I’m a dabbler and love to experiment with new things. Most importantly, I’m a wife and mom to two pretty awesome kids. Our family is rounded out by our Alaskan Malamute, Sugar Bear, and his 135 pounds’ worth of derpy sweetness.

The UX ethos...

Our UX team is passionate about what we do. We work hard to understand the problems our clients needs to solve so that we can create a human-centric, goal-oriented product that will be efficient and easy to use. Helping people is at the core of everything we do. We’re happiest when we can build our clients a solution they love, and that their customers love to use. 

Our work… 

Acumium’s UX prowess...

Solving user experiences problems has been part of our business for over 15 years, and we’re honing our craft every year. Our team of accomplished designers dives in to conceptualize, describe, design, prototype, and test usable and intuitive websites and applications that enable exceptional outcomes for our clients and the people they serve. We work with clients across all industries, and use customer insights to craft experiences that promote conversions and drive leads, make complex transactions easy, and increase customer loyalty to your brand. View a few of our UX projects here.

Want to work with people like Caroline?