How We Got Started

Roastar wants to give their customers an online order experience that is simple, informative, intuitive, and transparent. The nature of ordering customized bags online requires clear instruction and efficient workflows for both customers and internal representatives to easily and efficiently manage their projects, artwork and orders. Their website experience was not providing this.

Roastar turned to Acumium to provide user experience (UX) expertise to improve their custom online ordering process. This extensive project began with the right mix of upfront research methods to gain feedback from the Roastar team and their customers. This included customer journey benchmarking, usability testing, user interviews and surveys. Out of this initial research, Acumium designed wireframes and outlined narrative stories to drive web development by Roastar’s team. Acumium is also leading the full website redesign, content strategy and search engine optimization.

Services Include

About Roastar

Roastar is a digital printer and manufacturer of flexible packaging, specializing in the coffee and tea, specialty food, and pet food
industries. They provide premium full-color, photo quality bags with a fast turnaround, low minimum orders, free delivery and more.


We've done some great work together.

Customer Journey Map

User Research + UX Design

Making online ordering easier

The nature of ordering customized bags online requires clear instruction and efficient workflows. Roastar's previous website made it challenging for customers and staff to create and manage projects, artwork and orders online.

Before embarking on the redesign, Roastar wanted to understand how customers interacted with the website and how to improve their online custom ordering process. Acumium's team executed on a variety of research, testing and UX design work that the Roastar development team needed to meet specific goals.

Customer journey mapping
UX/UI design

Website Conversion Analysis + Optimization

Continuously Improving the Website

Acumium ran pre-launch usability tests with representative users on the staging site to validate the usability of the new website, custom ordering process, and gain user feedback before launch.

We setup Google Analytics tracking, dashboards and reporting to give Roastar insights into the effectiveness of their new site after launch. We continue to provide analysis and make recommendations for ongoing site improvements.

Google Search Console monitoring
Continuous insights

Website Design + SEO

Creating a Web Design that Rocks

Roastar's old website was stale and lacked the edgy brand appeal their print advertising showcased. They wanted a visually appealing, yet easy-to-use website that was more findable in search engines.

Acumium got to work creating style tiles, design concepts, and outlined narrative stories to drive the information architecture and site functionality for the new site. At the same time we implemented SEO best practices to help Roastar achieve good search rankings.

UX/UI design