User Research + UX Design
Making online ordering easier
The nature of ordering customized bags online requires clear instruction and efficient workflows. Roastar's previous website made it challenging for customers and staff to create and manage projects, artwork and orders online.
Before embarking on the redesign, Roastar wanted to understand how customers interacted with the website and how to improve their online custom ordering process. Acumium's team executed on a variety of research, testing and UX design work that the Roastar development team needed to meet specific goals.