Website Design + SEO
Creating a Web Design that Rocks
Before embarking on the redesign, Roastar wanted to understand how customers interacted with the website and how to improve their online custom ordering process. We ran pre-launch usability tests with representative users on the staging site to validate the usability of the new website, custom ordering process, and gain user feedback before launch. We setup Google Analytics tracking, dashboards and reporting to give Roastar insights into the effectiveness of their new site after launch.
Roastar wanted a visually appealing, yet easy-to-use website that was more findable in search engines. We got to work creating style tiles, design concepts, and outlined narrative stories to drive the information architecture and site functionality for the new site. At the same time we implemented SEO best practices to help Roastar achieve good search rankings.