Website and digital marketing audit
Platforms and digital marketing programs that identify issues and opportunities.
We tackled this project quickly by performing a content audit, and creating and implementing a website migration plan. We evaluated the current Monona Bank website and digital marketing programs to identify issues and opportunities and provided Monona Bank with a prioritized action plan to address the findings over the near-term, mid-term and long-term. After that, we established a baseline and measurement process for tracking the results of our efforts and kicked-off targeted paid advertising programs.