Through a business acquisition Monona Bank acquired Middleton Community Bank (a former website development client of Acumium). In a short period, they needed to merge all of their digital properties without sacrificing customer service, brand integrity and organic search rankings.
Acumium tackled this project quickly by performing a content audit, created and implemented a website migration plan to ensure a smooth transition. We evaluated the current Monona Bank website and digital marketing programs to identify issues and opportunities and provided Monona Bank with a prioritized action plan to address the findings over the near-term, mid-term and long-term. We established a baseline and measurement process for tracking the results of our efforts and kicked-off targeted paid advertising programs.
Monona Bank is a locally-owned and managed bank who provides personal banking, commercial banking, home lending and investment services to the community.
From our first meeting, I've been impressed with the effort Acumium has put in to understand our bank, brand, and market. I am confident our new website will give us the security and content management tools we need as the web and our client needs evolve.
Paul Hoffmann, Monona Bank