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— Monona Bank

The back story

Through a business acquisition, Monona Bank acquired Middleton Community Bank and needed to merge all of their digital properties without sacrificing customer service, brand integrity and organic search rankings. With a short timeline to work within, our team quickly jumped in and created a strategy to provide Monona Bank with a smooth transition.

Services we've provided

About Monona Bank

Monona Bank is a locally-owned and managed bank who provides personal banking, commercial banking, home lending and investment services to the community.

Visit www.mononabank.com

From our first meeting, I've been impressed with the effort Acumium has put in to understand our bank, brand, and market. I am confident our new website will give us the security and content management tools we need as the web and our client needs evolve.

Paul Hoffmann , Monona Bank

— We've done some great work together.

pink yellow orange Post It wall

Website and digital marketing audit

Platforms and digital marketing programs that identify issues and opportunities.

We tackled this project quickly by performing a content audit, and creating and implementing a website migration plan. We evaluated the current Monona Bank website and digital marketing programs to identify issues and opportunities and provided Monona Bank with a prioritized action plan to address the findings over the near-term, mid-term and long-term. After that, we established a baseline and measurement process for tracking the results of our efforts and kicked-off targeted paid advertising programs.

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