The back story
Emmi Roth sought our help to increase website visits and awareness of their products with the ultimate goal of increasing sales. We wanted to understand Emmi Roth's needs further so we kicked off a discovery project to fully understand Emmi Roth’s challenges and marketing goals, and get to know their target audiences.
Both of Emmi Roth’s websites relied on traffic to drive retail sales. We performed a detailed SEO audit of emmiusa.com and rothcheese.com. Our deep dive into their web analytics, on-page technical SEO, content, and links uncovered the issues. We made specific recommendations to optimize both sites for improved search engine rankings and traffic.
About Emmi Roth
Emmi Roth, a subsidiary of Switzerland-based Emmi Group, is a leading producer of high-quality cheeses. Roth provides award-winning specialty cheeses from Wisconsin and Emmi’s traditional cheese varieties are imported from Switzerland.
Visit www.emmiroth.com, www.rothcheese.com, www.emmiusa.com