A niche online retailer of slow-moving vehicle parts.
From Magento management to pay-per-click advertising, we helped grow Fair Indigo's digital footprint.
— Fair Indigo
The back story
In 2015, Fair Indigo sought us out to take over their Magento website maintenance and development. To make the transition easy, we led them through an on-boarding process that included a deep dive into the business and its quirks so that we could address core issues and get things moving in the right direction. Soon after, we started managing Fair Indigo’s paid search to help them grow revenues from this marketing channel.
Services we've provided
- Magento website development and optimization
- Pay-per-click advertising management
- Google Shopping
- Display advertising and remarketing
- Advanced reporting and analytics monitoring
- Detailed SEO audit with recommendations
- User experience audit with recommendations
- Website optimization planning
- UX design services
- IT support and web performance monitoring
About Fair Indigo
Fair Indigo is an online retailer that sells high-quality, sustainable and fair trade clothing, accessories and gifts. Founded in 2006, their “Style with a Conscience” core values aim to change the apparel industry for the better.
Acumium quickly ramped up their Magento knowledge to efficiently design and implement ecommerce website updates to meet our needs.
— We've done some great work together
Website redesign and PPC management
A modern look for a timeless brand
We implemented a complete visual user interface update to the Fair Indigo website to modernize their site's presentation. After taking over PPC management of established Google text and shopping accounts, we saw fast growth: more than two times of PPC revenue growth in 12 months.
— Key accomplishments
+179% PPC revenue
Increased total PPC revenue by 179% after six months of Acumium managing their paid search (compared YOY).
+271% peak holiday revenue
Increased peak holiday season Last Click PPC revenue by 271% from 2015 to 2016.
3X mobile revenue
Revenue from mobile sessions tripled YOY from Feb-Dec 2015 to 2016.