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Phoenix relied on our digital expertise to increase leads and findabilty. Due to our SEO efforts and experimentation, Phoenix now ranks on page one for highly competitive and authoritative keywords. We also developed a PR strategy to bring awareness to their Neutron Imaging Center (PNIC), inviting press and government officials to the groundbreaking ceremony for the new facility, the first of its kind.
The back story
Phoenix is a rapidly growing company in the nuclear energy space, and their staff includes a lot of scientists and engineers, not digital marketers. We helped Phoenix prioritize their marketing needs and enact an actionable strategy to advance their business. After opening a neutron imaging center, the first of its kind, our team optimized content including keywords and linking strategies to capitalize on their Phoenix Neutron Imaging Center pages, resulting in page one rankings of highly competitive terms.
Services we've provided
Phoenix designs and manufactures compact neutron sources strong enough to replace reactors and radioactive sources for neutron radiography, radiation hardness testing, explosives detection, medical isotope production and nuclear fuel scanning. They are committed to commercializing clean energy nuclear technologies for practical applications.
— We’ve done some great work together.
Ongoing Web Support + Digital Marketing Strategies
Moving Phoenix's digital marketing forward.
We provided Phoenix with strategy, planning and tactical execution of a variety of marketing programs. We monitored and analyzed programs and brainstormed new ideas to improve their brand awareness, core messaging, website findability and usability.
In addition, we helped Phoenix host their Ground Breaking event for their new Neutron Imaging Center (PNIC). We provided support and a PR strategy to generate awareness and invite influential government officials and press to see the new center.
— Key accomplishments.
1st page rankings
Phoenix now ranks on page one for highly authoritative and competitive key terms like neutron imaging service (a new service for the company) and neutron radiography. Both have played a key role in increased traffic and leads.
29% increase in traffic
We've increased brand awareness and page traffic due to SEO and PR efforts.
108% increase in brochure downloads
By increasing awareness and improving the quality of website traffic, brochure downloads and leads increased.