The Back Story

The National Credit Union Foundation is a longstanding client, dating back to 2003. We helped them establish their original website presence and continue to enhance it today.

In 2014, after several years with limited website updates, The National Credit Union Foundation's website wasn’t mobile-friendly and it needed SEO updates to make it more findable in search engines. They wanted to provide more valuable resources to credit unions and showcase credit unions’ work in financial education in a more impactful way. Throughout the design process we paid close attention to enhancing the content and user experience, as well as optimizing the site for search engines. It was a major undertaking and worthwhile endeavor.

Read about the redesign from The Foundation’s perspective

Key Accomplishments

  • A mobile-friendly, responsive website design that adjusts to desktop, tablet and mobile devices.
  • A cleaner and modern website experience.
  • A user-friendly platform for non-technical staff at The Foundation to manage without sacrificing rich website content. 
  • Increased visibility in organic search rankings.
  • A custom interactive map that allows credit union professionals to easily find state credit union foundation contacts by allowing users to click their state and find the correct contact.
  • Provided website visitors with better resources and accomplished the Foundation’s mission of improving people’s financial lives.

Services Include

About The Foundation

The National Credit Union Foundation, also called “The Foundation”, is the charitable arm of the US credit union movement. They work as a catalyst to improve people’s financial lives through grants and financial education programs.



We are very pleased with the final results from our website redesign. The leadership and support Acumium provided throughout the entire process not only helped us understand our organization better, but made a huge project easy to manage.

Christopher Morris, The Foundation