Rawhide is a non-profit organization helping at-risk youth in Wisconsin.
Providing Emmi Roth with digital solutions to grow awareness and site visits for a boost in sales.
— Emmi Roth
The back story
Emmi Roth sought our help to increase website visits and awareness of their products with the ultimate goal of increasing sales. We wanted to understand Emmi Roth's needs further so we kicked off a discovery project to fully understand Emmi Roth’s challenges and marketing goals, and get to know their target audiences.
Both of Emmi Roth’s websites relied on traffic to drive retail sales. We performed a detailed SEO audit of emmiusa.com and rothcheese.com. Our deep dive into their web analytics, on-page technical SEO, content, and links uncovered the issues. We made specific recommendations to optimize both sites for improved search engine rankings and traffic.
About Emmi Roth
Emmi Roth, a subsidiary of Switzerland-based Emmi Group, is a leading producer of high-quality cheeses. Roth provides award-winning specialty cheeses from Wisconsin and Emmi’s traditional cheese varieties are imported from Switzerland.
— We've done some great work together
SEO Audit and Action Plan
Identification of SEO issues and opportunities
Both of Emmi Roth’s websites rely on traffic to drive retail sales. Knowing this, we performed a detailed SEO audit of emmiusa.com and rothcheese.com and found that their web analytics, on-page technical SEO, content, and links all had issues. We made specific recommendations to optimize both sites for improved search engine rankings and traffic.
SEO Implementation + Monitoring
Ongoing SEO measurement and improvements
During our audit we came across SEO issues that needed to be fixed. After implementing our SEO recommendations and optimizing their search rankings, we continue to provide ongoing SEO monitoring, consulting and leadership around Emmi Roth’s content strategies.