The Back Story

In 2008, Tandy Leather had a daunting list of RFP requirements (multi-currency, multi-language, and supporting 90 brick-and-mortar stores with nearly 70+ administrative users). Their various business needs ranged from being more findable online, customer ability to purchase products at different pricing levels, to automatic routing of orders to specific stores for fulfillment, shipping and payment processing.

Acumium is well-versed in building and maintaining complex ecommerce websites. We worked closely with Tandy to create a unified vision and strategic business plan before re-launching their new site with international support (tandyleather.ca in 2009, tandyleather.eu in 2010, tandyleather.com.au in 2011). In 2010 multi-currency functionality was added and now supports five currencies. In 2011 multi-language functionality was implemented so now all their websites offer English, Spanish and French versions. In 2015 we re-platformed their website onto the robust and search engine-friendly GravityMarket™ platform.

Acumium continues to provide website support and optimization and manage their pay-per-click advertising program to increase customer satisfaction, sales and profitability.

Services Include

About Tandy Leather Factory

Based out of Fort Worth, Texas, Tandy Leather is the world’s largest supplier of leather and leathercraft supplies (TLF on NASDAQ). They engage in both retail and wholesale distribution, processing orders to 250 brick-and-mortar stores in three countries.

Visit www.tandyleather.com

Key accomplishments

+12.2% organic sessions

12.2% increase in YOY organic sessions and a 16.1% increase in revenue after a site-wide SEO and website re-platforming project.

+820% PPC revenue

Achieved an 820% increase in PPC revenue in the first 12 months of managing Tandy Leather’s pay-per-click advertising.

Shopping in 5 currencies

Tandy Leather’s customers can shop for products in five currencies with five different pricing levels. The Ship-From-Store order process increases customer satisfaction with quicker delivery times.

We've done some great work together.

Tandy Leather website

Search Engine Marketing

Accelerating Commerce for a Global Retailer

When Acumium was handed over the reigns to Tandy Leather's PPC management, we did the unbelievable to spark 800% growth in sales and new customers. 

Search engine marketing