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— Tandy Leather

The back story

In 2008, Tandy Leather came to us with a list of RFP requirements: multi-currency, multi-language, and support 90 brick-and-mortar stores with nearly 70+ administrative users. Their various business needs ranged from being easily findable online, to better customer ability to purchase products at different pricing levels, to automatic routing of orders to specific stores for fulfillment, to improved shipping and payment processing.

In order to meet all of Tandy's requirements, we worked closely with their team to create a unified vision and strategic business plan before re-launching their new site with international support.

Services we've provided

About Tandy Leather Factory

Based out of Fort Worth, Texas, Tandy Leather is the world’s largest supplier of leather and leathercraft supplies (TLF on NASDAQ). They engage in both retail and wholesale distribution, processing orders to over 100 brick-and-mortar stores in three countries.

Visit www.tandyleather.com

— We've done some great work together.

Tandy Website

Search Engine Marketing

Accelerating commerce for a global retailer.

After adding multi-currency functionality to support five currencies, and multi-language functionality, all of the Tandy websites offer English, Spanish and French versions. In 2015 we redesigned their website, which resulted in upgraded content management tools. Now each store has a separate admin area with unique log in credentials where order processing and customer lookups occur. 

Today, we manage their PPC campaigns and in a short time sparked a 800% growth in sales and new customers. We also built their SEO program so that it could compete in major search engines for the extremely competitive search keyword “Leather”.

— Key accomplishments.

+12.2% organic sessions

12.2% increase in YOY organic sessions and a 16.1% increase in revenue after a site-wide SEO and website re-platforming project.

+820% PPC revenue

Achieved an 820% increase in PPC revenue in the first 12 months of managing Tandy Leather’s pay-per-click advertising.

Shopping in 5 currencies

Tandy Leather’s customers can shop for products in five currencies with five different pricing levels. The Ship-From-Store order process increases customer satisfaction with quicker delivery times.

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