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The back story

WiCell is a global leader in cell banking, characterization testing, and the distribution of human pluripotent stem cell lines to the world of research and product development.  

The problem

WiCell was concerned about an out-of-date, paper-based system that customers used to request their cell characterization testing service. Customers were required to print a PDF form for each sample for which they were requesting the service, fill out the form and submit it via email to WiCell. Because they were often requesting the service for several samples within a single submission, this system was bulky and time consuming for customers.  

The request

WiCell asked Acumium to create a digitized solution for characterization test requests that integrated with their system for tracking and billing projects.

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Acumium brought a strategic and disciplined approach to our website development and design process, with a true focus on our consumers and optimizing their experiences. I am really excited to take the project to the next phase for the brand.

Milissa Rick , Schwinn Bicycles