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— Duluth Trading Company

The back story

When we met Duluth Trading in 2005, they were a modest catalog retailer with no online commerce in place. We brought them online through strategic web technology consultation and development of a custom, full-featured e-commerce platform. They are now a publicly-traded company (DLTH on NASDAQ) and for more than a decade we played a key role as their e-commerce development and IT team, providing technology expertise and road mapping, website updates, UX optimizations, integration management, IT/web server support, and much more.

Services we've provided

About Duluth Trading Company

Duluth Trading Company is a multi-channel retailer of ingenious and rugged work apparel and accessories that solve problems for hard-working men and women.

Visit www.duluthtrading.com

Acumium helped us enhance our checkout experience by streamlining customer workflows with a mobile-first and touch-friendly approach. This dramatic change successfully increased cart-to-order rates.

Jennifer Gordon, Duluth Trading Company

— We've done some great work together.

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E-commerce Development

An intuitive web design for exceptional customer experience.

Early on in our partnership, we provided strategic web technology consulting and developed a custom, full-featured e-commerce platform for the catalog retailer. Since the initial development, we supported Duluth's e-commerce needs. 

Additionally, we've optimized their SEO, and redesigned their mobile checkout so that it was responsive and easy to use.

— Key accomplishments.

+25% online sales

In the first year, online sales increased by 25%, exceeded the company average order value (AOV) by 3%, and a 16% increase in web order conversions.

SEO best practices playbook

Produced an extensive SEO training manual and enterprise SEO training to over 30 staff members at Duluth Trading Company.

Enhanced checkout UX

Streamlined customer workflows with mobile-first approach that led to a dramatic increase in cart-to-order rates against their previous checkout experience.

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