The back story

When we met Duluth Trading in 2005, they were a modest catalog retailer with no online commerce in place. Not long thereafter, we provided strategic web technology consulting and developed a custom, full-featured ecommerce platform. They are now a publicly-traded company (DLTH on NASDAQ) and we continue to play a key role as their ecommerce development and IT team, providing technology expertise and road mapping, website updates, UX optimizations, integration management, IT/web server support, and much more.

Services we've provided

About Duluth Trading Company

Duluth Trading Company is a multi-channel retailer of ingenious and rugged work apparel and accessories that solve problems for hard-working men and women.

Visit www.duluthtrading.com


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Acumium helped us enhance our checkout experience by streamlining customer workflows with a mobile-first and touch-friendly approach. This dramatic change successfully increased cart-to-order rates.

Jennifer Gordon, Duluth Trading Company

Key accomplishments

+25% online sales

In the first year, online sales increased by 25%, exceeded the company average order value (AOV) by 3%, and a 16% increase in web order conversions.

SEO best practices playbook

Produced an extensive SEO training manual and enterprise SEO training to over 30 staff members at Duluth Trading Company.

Enhanced checkout UX

Streamlined customer workflows with mobile-first approach that led to a dramatic increase in cart-to-order rates against their previous checkout experience.

We've done some great work together.

Duluth Trading Mt. Horeb storefront

Ecommerce Development

As Duluth grows, we've been there to support them.

In a partnership that started in 2005, we provided strategic web technology consulting and developed a custom, full-featured ecommerce platform. We continue to play a role as Duluth's ecommerce development support partner.

Duluth Trading Company - Responsive Cart Redesign

User Experience + Website Design

Responsive checkout redesign that increased sales by 14%.

Our mobile-friendly responsive redesign of Duluth Trading’s online checkout proved beneficial.

UX/UI design