American Family— Inspiring, protecting and restoring dreams—the dedicated insurance company.

With outdated software, an ecommerce discovery, planning and design project was kicked off to lay the groundwork for a rebuild and re-platform of one of AmFam’s software offerings. They wanted a more streamlined website experience with a focused and simplified product offering that would put them in a good position for significant growth. 

Our first engagement was a UX research, testing and evaluation project to assess recently acquired software platforms against user interface and user experience best practices. We identified and prioritized areas of opportunity and sought to understand how their users were using the software, what they valued, and their challenges. 

Through assessments, surveys, and significant observational and hands-on field study research we documented, prioritized and summarized our findings in a way that enabled the AmFam team to leverage a solid product road map and build a significantly improved software offering.