UX Research, Testing, and Evaluation
Developing a roadmap to a better software offering
Our first engagement was a UX research, testing and evaluation project to assess recently acquired software platforms against user interface and user experience best practices. We identified and prioritized areas of opportunity and sought to understand how their users were using the software, what they valued, and their challenges.
Through assessments, surveys, and significant observational and hands-on field study research we documented, prioritized and summarized our findings in a way that enabled the AmFam team to leverage a solid product road map and build a significantly improved software offering.