How we got started

American Family turned to Acumium to provide an objective third-party analysis of their recently acquired software products to help them create a new best-in-class software.

We've done some great work together

Our first engagement was a UX research, testing, and evaluation project to assess a new line of business software platform against UI/UX best practices through heuristic assessments, surveys, and significant observational and hands-on field study research.

We later built on that UX research with a business analysis project to align the research with specific features and workflows to assist AmFam’s software application teams with implementation.

Acumium’s extensive ecommerce experience came in handy for an ecommerce planning and design project where we assisted AmFam to prepare for a rebuild and re-platform of AmFam’s new line of business website. 

About American Family Insurance

American Family Insurance is a mutual company whose focus is property, casualty, commercial, auto, and life insurance. 

Visit www.amfam.com

We've done some great work together

UX Research, Testing, and Evaluation

Developing a roadmap to a better software offering

Our first engagement was a UX research, testing and evaluation project to assess recently acquired software platforms against user interface and user experience best practices. We identified and prioritized areas of opportunity and sought to understand how their users were using the software, what they valued, and their challenges. 

Through assessments, surveys, and significant observational and hands-on field study research we documented, prioritized and summarized our findings in a way that enabled the AmFam team to leverage a solid product road map and build a significantly improved software offering.

User interviews
Field studies and cognitive walkthroughs
Moderated usability testing
Research surveys
Competitive benchmarking
Architectural blueprint

Ecommerce Discovery, Planning, and Design

Paving the way for a redesigned website on a new platform

With their current software not at the offering level to support future customer growth, Acumium lead an ecommerce discovery, planning and design project to lay the groundwork for a rebuild and re-platform of one of AmFam’s software offerings. They wanted a more streamlined website experience with a focused and simplified product offering that would put them in a good position for significant growth. 

Ecommerce website planning
Platform analysis
User research
Functional requirements planning