K-fee USA— Café-like coffee at the push of a button.

When K-fee came to us with the idea of launching their brand in the U.S coffee market, we knew they needed to make a splash. With major players like Keurig and Nespresso already in the space, we needed to get a good grasp of where K-fee could fit and appeal to consumers. After a strategic analysis of the coffee market, target demographics, ad spend and more, we made marketing recommendations to the K-fee team on where their brand fit within the space and how to best reach their core audiences.

K-fee had a major coffee partnership prior to launching their own brand in America, but the problem was that no one knew that K-fee was the manufacturer behind the machine. When launching their own American brand, we leveraged their previous partnership to reach fans and drive conversations about the products they loved. Through specific keyword targeting and on-site optimizations, we topped some of the biggest competitors in the coffee space.

K-fee didn’t have a social media presence in America. The German manufacturer had a Facebook page, but it was solely focused on its European market. Through strategic audience profiling, we built K-fee’s Facebook and Instagram accounts and grew their presence from 0 followers to thousands in just a few short months, driving e-commerce purchases all the while. Through paid campaigns, strategic giveaways and micro-influencer partnerships engagements skyrocketed.