BRANDING & MARKET RESEARCH
Finding the right fit, made a whole latte sense.
When K-fee came to us with the idea of launching their brand in the U.S coffee market, we knew they needed to make a splash. With major players like Keurig and Nespresso already in the space, we needed to get a good grasp of where K-fee could fit and appeal to consumers. After a strategic analysis of the coffee market, target demographics, ad spend and more, we made marketing recommendations to the K-fee team on where their brand fit within the space and how to best reach their core audiences.