Pay-Per-Click (PPC) Management

Acquire More Customers

When we told one of our online retail clients they had the potential to make 10X their current PPC revenue, they were in disbelief. Six months later, not only did we hit that mark, but we continue to sustain those numbers. 

We have a proven, results-driven approach to managing paid advertising. The results speak for themselves.

ProClip USA
33% increase
in PPC revenue 12 months after account restructuring

Choose Hope
25% revenue
Developed PPC into a new revenue stream in two years

Tandy Leather
820% increase
in PPC revenue in first 12 months

Fair Indigo
250% boost
in PPC revenue in first year and tripled holiday season revenue

Take Advantage of Our Expertise

Using our Honeycomb PPC approach, our PPC campaigns are structured to work with the search engine algorithms to get better quality scores and click-through-rates, resulting in a lower cost-per-click for our clients. Our approach gives us a granular view of the AdWord and Bing accounts we manage, allowing us to quickly gather insights and adjust when necessary. 

Typical PPC agencies follow Google and Bing's suggested approach (hint: it’s designed to make them more money, not the advertiser) and use automated tools for bidding, resulting in limited product coverage, lower quality scores and ads with a higher cost-per-click. 

Acumium's Honeycomb PPC approach:

  • Full product coverage
  • Keyword focused ads
  • Tens of thousands of keywords
  • Algorithm based approach
  • Keyword level bidding by hand
  • Brand recognition ad headlines

Typical agency PPC approach:

  • Key product coverage
  • Ad group focused ads
  • A few hundred keywords
  • Google training approach
  • Ad group level bidding using tools
  • Product recognition ad headlines

 Acumium has one of the most efficient and effective return on ad spend (RoAS) driven processes in the industry.
Agency Account Specialist - Google

Our Team Wants to Crush Your Competition

  • Our SEM Specialists are Google AdWords and Analytics Certified and Bing Ads Accredited Professionals 
  • We use SEO/SEM best practices and a data-driven approach 
  • We have access to Google representatives and internal teams with diverse skill sets
  • Our team is solely focused on PPC and has over 20 years of combined experience
  • We’re accustomed to ramping up ad campaigns for peak seasons 
  • We're experienced in Google Shopping, PLAs, text ads, display banner ads, video ads, dynamic search remarketing (RLSA), custom product feeds and social media advertising.

Why Outsource PPC Management?

Often companies look to save money by having their internal marketing person handle their PPC advertising. If this person isn’t a SEM professional, and they’re spread thin managing multiple marketing channels, chances are they don’t regularly devote time to staying current with Google’s algorithm changes, nor do they have the expertise or time to continuously analyze and optimize your ad campaigns.  

Most of our potential clients have:

  • A viable business with competitive pricing and a decent website
  • Ineffective paid advertising campaigns
  • Lack sufficient product/website coverage to beat their competition 
  • Too much on their plate
  • A lack of current “best practice” expertise 
  • Paid too much for clicks
  • A cost-focused approach

Many of our potential clients need:

  • A growth-oriented SEM strategy
  • To acquire more new customers at a lower cost
  • To dominate their competition
  • Experienced staff who solely focuses on SEM 
  • Vendors who can self-manage
  • A solid return on their investment

We Help B2B Companies Too

Pay-per-click advertising isn't just for ecommerce companies. We provide paid search advertising management services to several B2B clients who focus on lead generation to increase brand awareness and relevant website traffic. Contact us to learn how our PPC approach can help your company to increase sales leads.

Let's Get Started

Contact us to have an introductory conversation to get acquainted, discuss your business goals and determine if there is good mutual fit move forward.