Dawn's Toolbox


Marketing strategy

Content marketing

Email marketing

SEO/PPC strategy

Digital advertising 

Hello! I’m Dawn Lobenstein, Director of Digital Marketing, and branding extraordinaire at Acumium. Great digital experiences don’t happen by accident: they are data-informed, rooted by a solid brand architecture and powered by digital experts who are constantly tracking, testing and optimizing. All with the customer in mind. We don’t just implement digital solutions here at Acumium, we build digital strategies that will have powerful effects on your brand.

BA: Before Acumium

Before Acumium, I was the Vice President of Brand Marketing for Eatstreet, a customer-driven, food-ordering brand. While I was there, I led and deployed brand, creative and content strategies across paid search, social, email, PR and display advertising to drive major business growth for this startup company. Prior to that, I spent three years as the Director of Marketing at OpinionLab, where I was focused on data-driven marketing that included SEO, email and content program strategy and development. I’ve also led various marketing initiatives in previous roles with Groupon, Flat Out Crazy (a national restaurant group), and CareerBuilder.com 

A passion project… 

Anytime I can provide strategic guidance on brand architecture, positioning or re-imagining, I’d call it my passionate project. Recently, I’ve worked on the Acumium brand, reworking our messaging, positioning and a complete rebrand of all our assets, including a new website relaunch, which you’re seeing live right now! 

A few of my favorite things… 

A foodie at heart, I like to spend my time surrounded by food (especially cheese), family, friends and my two beagle mixed pups. I’m a terrible bowler (my handicap score, at 159, is only the second worst in my league), I hate pineapple and love to travel. Tibet and New Zealand are probably two of the most interesting places I’ve been.

The digital marketing ethos

We’re digital experts with a data obsession. Our main objective is to increase your digital presence and grow your revenue. To do that, we brainstorm big ideas - and small ones - that are grounded in data, and tested to prove which opportunities will have the greatest chance of success for your brand. We’re not afraid to roll up our sleeves and dive into your business to create an action plan that will get the digital results you’re searching for.

Our work… 

Acumium’s digital marketing prowess…

We’ve built a framework to drive digital growth no matter where an organization is in its life cycle. Our comprehensive set of flexible solutions are aimed at boosting brand awareness, driving customer acquisition, enabling sales, and reinforcing retention. Whether you're seeking guidance on digital strategies, or looking for recommendations on SEO and PPC, we can help.

Want to work with people like Dawn?