Chris' areas of expertise

Digital marketing


Lead generation

CRM/Marketing automation

Search engine optimization

Web analytics

Strategic planning

Website management

Hi. I’m Chris Uschan, Vice President of Sales & Business Development. Growing Acumium’s brand awareness and client relationships is important to me but ensuring long-lasting success for every customer is really what I’m after. It’s about quality partnerships, not quantity.

BA: Before Acumium

Before joining Acumium, I held multiple positions at Omnipress including Digital Product Manager and Director of Marketing for 16 years. I instituted a marketing program that drove a 400% increase in leads, and I helped transform the business from a traditional print shop to a leading provider of online and digital educational conference content. I have an extensive background in B2B and B2C digital marketing, ecommerce, marketing automation, lead generation, managing website development, business strategy and sales process optimization. 

A passion project… 

I love giving back to our Madison community. I’ve volunteered for many years with the Arthritis Foundation earning the “Heart of the Mission” national honor, and was a founding chairman for the local startup charity, Madison4Kids. 

A few of my favorite things… 

I love sports, and hockey has been my passion since I was a kid. My hockey career had me stopping pucks- I was a goalie- in high school, to playing four years at the collegiate level, to a short stint in the minor leagues. As an adult, I finished my playing career with a roller hockey tour that took me around the country. As my playing days came to an end, I switched over to coaching, where I was head coach of UW-Madison’s club hockey team for 10 years, winning two national titles and coach of the year. My coaching skills shifted within recent years as I now coach my oldest daughter’s competitive softball team, the Mad City Devils. Outside of sports, I love a good Netflix binge, traveling with my wife, teaching my youngest daughter how to run a slime business and heading out to the lakes to go fishing in Hayward, WI.

The Acumium ethos…

We want what’s best for your business. In order to do that, we try to understand your goals and objectives so that we can build a customized solution. We also believe in building long-lasting, trusting and productive partnerships. Listening to your ideas and taking them into consideration is something we take seriously, but we aren’t going to propose a solution we don’t stand behind. We’ll tell it like it is, even if that might be hard to hear.

Our work…

Acumium’s prowess…

For the past 18 years, our creative problem solvers have worked with some of the area's best B2B and B2C brands to deliver extraordinary, customer-focused digital solutions. We’ve grown our service offerings throughout the years to ensure that we bring you a comprehensive digital solution through design, development, technologies, and strategic marketing. And it’s not just our services. We continue to add expert talent so we provide best-in-class customer experiences.

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