ProClip USA





OUR WORK

ProClip USA

An online retailer of mobile mounting solutions.



ProClip began as a “basement business” in 2003. Today they are a global brand that distributes 6,000+ device holders for cell phones, GPS systems, tablets, two-way radios, and mobile scanning devices in over 30 countries.

A valued client since 2003, ProClip is a great example of a client who has taken full advantage of our capabilities as their outsourced marketing and ecommerce website development partner. 

Visit www.proclipusa.com and blog.proclipusa.com





 Acumium's digital marketing has been a force in growing our online business. Their team of results-driven professionals bring their "A" game on everything from big picture planning right down to the daily tactics.
Don Rankin, COO
- ProClip USA



The Back Story

In 2003, we helped bring ProClip USA online by building their first website and managing their SEO and pay-per-click advertising programs. For several years, they saw steady revenue growth.
 
ProClip wanted to significantly elevate their brand presence online and achieve substantial revenue growth, but they lacked a strategic plan and digital marketing expertise to carry it out on their own. In 2012 they expanded their partnership with Acumium to take on a full omni-channel digital marketing approach.
 
It’s been a big undertaking, but nonetheless very rewarding to be part of their success. We’ve provided a full range of services for ProClip including ecommerce consulting and strategic planning, advanced data analysis, A/B testing, SEO, customer surveying, social media marketing, email marketing, blogging, retargeting, pay-per-click advertising, web development and support. We’ve become a true extension of the ProClip team, even taking part as their booth staff on the floor of The International Consumer Electronics show (CES) in Las Vegas.



Key Accomplishments

In July of 2017, we proudly launched ProClip’s mobile-friendly and modern ecommerce website. The improved user experience and features make buying their two-part mobile mounting solutions a lot easier for their customers. It now allows them to serve a wider B2B customer base for a variety of industries that rely on hands-free mounting solutions.
 
Within the first week of launch, it was apparent ProClip USA’s audience liked the new site. Read about ProClip’s website redesign.




+56% conversions


Within six months of implementing a strategic email marketing program, conversion rates more than doubled and overall revenue increased by 11%. 
(previously non-existent)




+33% total revenue


Within a year of restructuring their PPC accounts, we increased total revenue by 33.3%, while decreasing ad spend by 22.7%; 37.4% ROAS improvement.





+65% total B2C revenue


Acumium launched an omni-channel marketing blitz and generated big results in its first 8 months.






740% Facebook fan growth


Grew ProClip's social following on Facebook by 740% from 2013-2015.
(5k to 42k likes)






3 websites


Since launching their first website in 2003, Acumium redesigned two new sites to meet ProClip USA’s growing business needs.






+30% mobile orders


After launching ProClip's mobile responsive website in 2017, they almost immediately saw mobile orders increase by 30% and mobile revenue increase by 22%.




Services Include

  • Ecommerce web development and optimization 
  • Strategic ecommerce and digital marketing consulting
  • Blog development and management
  • User experience (UX) design
  • Search engine optimization 
  • Online advertising (PPC, social media, retargeting)
  • Social media marketing and community building
  • Email marketing and customer surveys
  • Public relations
  • Advanced reporting and analytics monitoring
  • Web performance monitoring
  • Enterprise cloud-based IT/hosting
  • Traditional channel marketing planning and execution