Fair Indigo

An online retailer of fair trade and sustainable apparel.

Fair Indigo is an online retailer that sells high-quality, sustainable and fair trade clothing, accessories and gifts. Founded in 2006, their “Style with a Conscience” core values aim to change the apparel industry for the better.

Visit www.fairindigo.com

Fair Indigo's Perspective

"Acumium started managing Fair Indigo’s paid search in early 2016. From the beginning, what set them apart from other agencies I’ve worked with is their straightforward, but detailed and long view approach to SEM. I never felt like I was being over-promised and appreciated the thorough on-boarding process that included a nice, deep dive into the business and its quirks.

We immediately realized a significant increase in traffic and, over time, a payoff in high lifetime value customers. Since their program rolled out, we have seen double digit increases in sales for our business consistently, a significant portion attributed to SEM. We have seen our ad ratio remain fairly flat during this period so the growth has been achieved with stable profit margins.

I especially appreciate the quality of the staff that I’ve worked with at Acumium. They are able to communicate SEM lay person’s terms, which was very important to me. Their professionalism is matched in equal parts by their friendliness and I enjoy working with them." 

Robert Behnke, Co-founder & President
- Fair Indigo

Key Accomplishments

+179% PPC revenue

 Increased total PPC revenue by 179% after six months of Acumium managing their paid search (compared YOY).

+271% peak holiday revenue

Increased peak holiday season Last Click PPC revenue by 271% from 2015 to 2016.

3X mobile revenue

Revenue from mobile sessions tripled YOY from Feb-Dec 2015 to 2016.

Services Include

  • Magento website development and optimization
  • Pay-per-click advertising management 
  • Google Shopping
  • Display advertising and remarketing
  • Advanced reporting and analytics monitoring
  • Detailed SEO audit with recommendations
  • User experience audit with recommendations
  • Website optimization planning
  • UX design services
  • IT support and web performance monitoring