Web Development | Website Design in Madison - Acumium

Website Design & Development

Your Website is Your #1 Salesperson

We build well-oiled marketing machines.

No matter the complexity of your challenges, you can count on our 15+ years of experience in strategic website design and development.  

Our talented and passionate team will help you reach your unique branding, online sales, and lead generation goals. It starts by building you a kick a** website and by way of our Growth Acceleration Program, we’ll ensure your site stays optimized, remains at the top of search engines and converts more… leaving your complacent competition in your dust.

Custom Sites for Extraordinary Brands

We've helped these companies design and develop strategic websites that drive their online growth. We can help you, too.

An Awesome Design for an Awesome Brand

We gave Roastar a new user experience and an elegant web design that converts 18X better.

An Awesome Design for an Awesome Brand

Ordering customized bags online requires clear and efficient workflows. Acumium held customer journey mapping workshops and did usability testing, user interviews and surveys with Roastar and their customers to ensure their online order process was easy and intuitive.

Over 13 Years of Ecommerce Website Development

We've played a major role in transforming Duluth Trading from a catalog company to leading online retailer.

Over 13 Years of Ecommerce Website Development

"Acumium helped us enhance our checkout experience by streamlining customer workflows with a mobile-first and touch-friendly approach. This dramatic change successfully increased cart-to-order rates."

 Jennifer Gordon, Former Senior Manager of E-commerce
- Duluth Trading Company

Elevated ProClip USA's Brand and Online Sales Growth

A sleek, modern website and user-friendly experience drives sales of two-part mobile mounting solutions.

Elevated ProClip USA's Brand and Online Sales Growth

"We'd be hard-pressed to find another digital agency who can provide the level of digital marketing expertise AND knowledge of our business. Acumium has been a strong force in helping us grow our business online."

 Don Rankin, COO
- ProClip USA

A Digital Showcase of Handcrafted Art and Design

This graphic design studio’s work shines through an attractive and modern website experience.

A Digital Showcase of Handcrafted Art and Design

“Before we teamed up with Acumium, our website and digital marketing was a mess. Acumium's structured approach provided direction and focus."

"They developed our website and implemented a digital marketing program that has improved our business and brand recognition."

 Gerry Lovett, President
- Lovett Design

Our Website Services Go Well Beyond the Design

We help you sound good, look good, get found, perform well, and get real results to help you grow.

Strategy & Planning

Before we push any pixels or touch a line of code, we define your customer segments, value proposition, technical, and design requirements to help you meet your goals.

UX Design & Creative

A great website customer experience is a necessity, not a luxury. We use a pragmatic, “function over form” approach to UX and website design to get better results for our clients.


Content is king. We help you boost your brand and support your customers through content planning, content design, writing/editing, population, and finishing.

SEO Planning

Google serves over 100 billion searches a month. Most people never look past page one. Our SEO experts wrangle titles, tags, and keywords to light a fire under your organic traffic.

Website Development

Our talented designers and web developers work together to build a custom-fit website designed for conversions and backed by the functionality and business integrations you need.

Measurement & Optimization

A website can always be made better. We start analyzing KPIs and performance from launch day forward, and bring smart insights to fine-tune the experience, day in and day out.

Website Platforms to Fit Your Business

Let our experience match you with the web technology solution to best suit your needs.

GravityMarket Ecommerce Platform

LemonStand Ecommerce

Magento Platform 

Craft CMS

Custom Software Development

We Build “Always Improving” Websites That Grow Your Business

The reason you’re building a new website is because the last one lacked the strategic upfront planning and ongoing optimization to keep it current.

The Acumium difference starts with our Growth Accelerator Program. The day your site launches, our digital professionals get to work watching your site, setting up tests and analyzing data to provide you with ongoing insights, ideas and recommendations to make your website even better.

Ecommerce Website Development

A digital storefront designed to deliver.
There’s a lot to consider when designing and developing an ecommerce website. Luckily, our team is comfortable with complexity. We build ecommerce sites that are manageable, secure, fast, scalable, easy-to-use, and tie into your business systems right out of the gate.

  • Technical and solutions architecture
  • Custom integrations and APIs
  • Multi-currency and multi-language
  • Performance and security optimization
  • Merchandising configuration
  • Shopping workflows

WordPress Website Design

Build your brand with a user-friendly CMS.
There’s a reason WordPress is one of the most popular content management systems. It’s configurable, easy-to-use, and offers a lot of power. We are not a theme shop, though. We specialize in building custom WordPress websites that meet your unique business needs.

  • Custom look/feel for your brand
  • Component-based design
  • Flexible page layouts
  • Hosting and support plans

Custom Website Development and System Integrations

When your website moves beyond a brochure.
Sometimes you need to break the mold and do something custom. We offer research and strategy, goal-oriented and intuitive design, and clean, performant code built to allow you to grow. Our sites are attractive, responsively designed, and focused on conversions, but they’re also extremely well-engineered, with the systems integrations you need, and under-the-hood power that won’t quit. 

  • Technical design and planning
  • Custom web design and development
  • Systems and third-party integrations
  • Server monitoring and maintenance

How can we level up your business?

It all starts with a simple question, “What are you trying to accomplish?”

This simple, but very important question is how we will approach the planning, design and development of your website. Let's see what we can build together.