User Experience (UX) Design Services

Delight Your Customers

A well-designed user experience isn’t a luxury, it’s a necessity.

When your website or software application offers suboptimal UX, it directly affects the strength of your brand. We create frictionless, goal-oriented experiences designed to work on the devices your customers are using, reinforce your brand, and keep your customers coming back.

Companies turn to us for UX when they:

  • Have a website that no longer represents the direction of their company.
  • Experience low conversion rates and are not meeting revenue goals.
  • Are developing a new web application and want the best user experience.
  • Need research to gain insights about why their website is not working well.
  • Need a new, awesome design that facilitates using the website (not just something pretty).

When you hire us, you will work with a UX team with over 30 years of combined industry experience in user research, website usability testing, user experience design, visual design and business analysis. We find the intersection of your business goals and the experience your customers want and design something simple and impactful, with major horsepower. 

Your customers deserve an enjoyable digital experience. Let’s create one.

The UX team at Acumium developed a deep understanding of our users’ complex needs and helped us build a product both we and our customers really like.

Scott Fulton, CEO

The UX team at Acumium developed a deep understanding of our users’ complex needs and helped us build a product both we and our customers really like.
Scott Fulton, CEO
- Cellara

UX Deliverable - Customer Journey Map

Your All-In-One UX Service Partner

Our user experience team uses a mix of human factors, user-centered design standards, customer research, and best practices to handcraft experiences that promote conversions and drive leads, make complex transactions easy, and increase user loyalty to your brand. We want your customers happy, visit after visit.

UX Strategic Planning

Strategic guidance to help you offer your customers an optimized, goal-centric, and delightful experience both in the ever-changing digital space and across offline channels.

User Research

Qualitative and quantitative methods (e.g. contextual inquiry, persona development, customer journey mapping, card sorting) to find out what your customers actually want.

UX Design Services

End-to-end, user-centered design of intuitive, compelling and effective experiences, documented via wireframes, information architecture, style tiles, and user stories, all ready to hand off to a development team.

Positioning & Messaging

Planning and development of unique value propositions (UVP) and core messaging to make it super clear to your visitors what you do and why they should buy from you.

UX Writing

Goal-oriented writing to shape online experiences through copy that helps users complete the task at hand and sets the tone for your website or software application with a cohesive voice at every touchpoint.

User Testing

Multi-method, flexible approach to confirm the usability and goal orientation of your solution, either before go-live or, even better, before any code is written.

Brands Who Trust Acumium to Improve Their User Experience

Acumium handles all the UX and visual design aspects for Schwinn's upcoming website redesign including user research, user testing, customer journey mapping, and wire frames.

Cellara and Acumium closely collaborated to design a highly complex and nuanced user experience for a cloud-based custom software platform to better enable cell culture science.

Duluth Trading Company
We’ve been Duluth Trading's ongoing UX partner for many years. Most recently we created an optimized and responsive checkout, and a completely redesigned store locator.

This innovative digital printer of custom coffee bags partnered with Acumium to substantially improve their online ordering process and visual brand appearance.

Fair Indigo
Acumium implemented a complete visual user interface update to the Fair Indigo website to modernize their site's presentation.

Acumium tackled the visual design aspects for the iKeyless website redesign. We provided wireframes, style tiles and front-end code to iKeyless' in-house developers.

A No-Nonsense Approach. Fast Results.

Proudly located in Madison, Wisconsin, we’re a little different than some UX design agencies. We take a pragmatic approach and deliver results fast. When you work with us, you don’t get big slide decks that look pretty but say nothing. You don’t get fluff; you get results you can use. Our Midwestern work ethic doesn’t quit. No matter how complex, we’re ready to jump in and tackle your user experience problems so you can focus on growing your business.

UX Designers

Let's talk about the experience you want to build.