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Paul's Toolbox

Creative direction

Interaction design

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Film & digital photography

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Branding & identity

Hi There. I am Paul Lackner, Executive Creative Director and mastermind of design at Acumium. I believe in providing clients with carefully considered digital experiences that utilize creative technologies in useful applications for an outstanding user experience. In short, I design engaging websites and immersive apps that run effortlessly for your customers.

BA: Before Acumium

I joined the passionate team at Acumium in 2018 when my agency, Lackner Buckingham LLC, and Acumium merged, adding a full suite of user experience design, digital marketing and depth to our web application services. Prior to founding Lackner Buckingham, I was Interactive Director at Campbell LaCoste, and before that, I actually worked with my dear friend Dan Costello at HGB New Media. Who would have thought Dan and I would meet again 20 years later to join our businesses together! My experience pre-Dan was with various agencies and design consultancies in Minneapolis, Milwaukee, Iowa and of course, Madison.

A passion project… 

Early on in my career, I was the Creative Director for one of the very first internet simulcast concerts. It was a star-studded fundraiser in Los Angeles featuring the cast from the movie Dead Man Walking. To this day, it’s one of the coolest jobs I’ve had- think Beyonce’s streamed Coachella performance, but in 1998 and sub Beyonce for Eddie Vedder.

In the trophy case…

I’ve been fortunate enough to work on some really cool projects throughout my career, some of which just happen to win some really nice awards. Four of my website designs have been featured on Communication Arts Site-Of-The-Day, two of them making Site-Of-The-Week, and I’ve also had digital and analog illustration and design work recognized by the New York Society of Illustrators.

A few of my favorite things… 

I moonlight as an educator/speaker. I love sharing my design and illustration knowledge with my peers and today’s students, and have taught several courses at the College of Visual Arts in St. Paul, MN, MATC and UW-Milwaukee. I’m also a huge soccer fan. I’ve coached premier women’s teams for years and sat on the board for Chicago’s professional women’s team the Red Stars. As a Madison native, and husband, father, grandfather, you can most likely catch me fly fishing, nordic skiing and/or cycling around Dane County backroads… and you can always find me in the kitchen, where I apply my creativity to the culinary arts.

The design ethos…

We are an internationally recognized group that drives the look, fit and finish of your product. With our passion for design and our diverse backgrounds within the industry, we’re able to bring you the best experience for your customers, no matter your business. We take a customized approach, listening to your needs and finding a solution that can’t be matched by competitors.

Our work...

  • Kinfolk Magazine
  • Norrona Sport
  • Cervo Rosso Switzerland
  • St. Croix Rods
  • Rapalla 
  • Tommy Armour Golf
  • Financial Times / New York Institute of Finance
  • Miller Beer
  • Good Housekeeping 

Acumium’s design prowess…

Since combining forces, we’ve radically elevated our suite of digital services and the ability to provide rich multi-platform experiences by continuing to push the boundaries of digital languages with analogue sensitivity. We design websites to fit businesses of all sizes. Whether you're looking for a simple marketing site or a strategic lead generation engine, you can count on our 15-plus years of experience in website design and development. 

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