So It Goes Magazine— So It Goes is a contemporary pop culture + technology zeitgeist.

The back story

We partnered with So It Goes in London to bring their print publication to the iPad. This chic culture magazine was brought to life with engaging and immersive features that only a custom native app can achieve. Supplementary video, clever use of gyroscopic page animations as well as a plethora of bonus content and outtakes elevated the experience. A fixture of the app were bespoke immersive ads for companies like Rolex. Who knew advertising could be this much fun and so useful?

Services we've provided

• User experience (UX) design and consulting
• Design and design strategy
• Custom iOS application development

About So It Goes

Founded by James Wright and Lewis Carpenter in 2013, So It Goes Creative is a biannual arts and culture magazine and specialist independent creative studio based in London and Los Angeles.

So It Goes Creative consults and creates content for leading brands; sourcing talent from their network and building brand awareness and exposure in the media and consumer markets through creating and producing innovative content, talent-led campaigns, ambassador programs, design, and brand collaborations, and global events.

Visit www.soitgoesmag.com