So It Goes is a biannual magazine that champions the original voices of today across seven chapters: The Actors, The Directors, The Artists, The Collection, The Musicians, The Places and The Writers. We collaborated with the London-based publication to create a unique iPad experience.

So It Goes Magazine

The back story

We partnered with So It Goes in London to bring their print publication to the iPad. This chic culture magazine was brought to life with engaging and immersive features that only a custom native app can achieve. Supplementary video, clever use of gyroscopic page animations as well as a plethora of bonus content and outtakes elevated the experience. A fixture of the app were bespoke immersive ads for companies like Rolex. Who knew advertising could be this much fun and so useful?

Services we've provided

About So It Goes

Founded by James Wright and Lewis Carpenter in 2013, So It Goes Creative is a biannual arts and culture magazine and specialist independent creative studio based in London and Los Angeles.

So It Goes Creative consults and creates content for leading brands; sourcing talent from their network and building brand awareness and exposure in the media and consumer markets through creating and producing innovative content, talent-led campaigns, ambassador programs, design, and brand collaborations, and global events.

Visit www.soitgoesmag.com

User reviews

Beautiful app for an amazing magazine


by Tomslatt - Version 1.0 - Oct 29, 2013 

Incredibly well put together app that acts as the perfect companion to such a wonderful publication - I look forward to seeing how it develops

Highly recommended


by AtticusFinch1 - Version 1.0 - Oct 30, 2013 

Beautiful first few 'chapters' of the digital offering from So It Goes. Engaging print content beautifully adapted for the iPad. Well worth a download

Excellent App that explores new avenues in content creation


by - Version - John Bandini - 1.0 by - Version - Jan 14, 2014 

Interactivity, an overarching narrative and design concept, amazing functionality and incredible content – from Felicity Jones and James Franco to Michael Wolf and Chet Faker – combine to make this an App not to be missed.