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— So It Goes Magazine

The back story

We partnered with So It Goes in London to bring their print publication to the iPad. This chic culture magazine was brought to life with engaging and immersive features that only a custom native app can achieve. Supplementary video, clever use of gyroscopic page animations as well as a plethora of bonus content and outtakes elevated the experience. A fixture of the app were bespoke immersive ads for companies like Rolex. Who knew advertising could be this much fun and so useful?

Services we've provided

— User reviews

Excellent App that explores new avenues in content creation

★★★★★ 

by - Version - John Bandini - 1.0 by - Version - Jan 14, 2014 


Interactivity, an overarching narrative and design concept, amazing functionality and incredible content – from Felicity Jones and James Franco to Michael Wolf and Chet Faker – combine to make this an App not to be missed.

Highly recommended

★★★★★

by AtticusFinch1 - Version 1.0 - Oct 30, 2013 


Beautiful first few 'chapters' of the digital offering from So It Goes. Engaging print content beautifully adapted for the iPad. Well worth a download

Beautiful app for an amazing magazine

★★★★★ 

by Tomslatt - Version 1.0 - Oct 29, 2013 


Incredibly well put together app that acts as the perfect companion to such a wonderful publication - I look forward to seeing how it develops

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