An iconic bicycle retailer.

The iconic bicycle brand, Schwinn, is a division of Pacific Cycle. Headquartered in Madison, WI, their high-quality bikes are sold in the US and around the globe through mass-market retailers and online.

Visit www.schwinnbikes.com and www.pacific-cycle.com

Acumium has brought a strategic and disciplined approach to our website development and design process, with a true focus on our consumers and the optimization of their experiences. I am really excited to take the project to the next phase for the brand.
Milissa Rick, Senior Director of Marketing
- Schwinn

How We Got Started

Schwinn needed a consultative partner with a strong, technical background in ecommerce and digital marketing to provide strategic guidance for their upcoming website replatform project. 

Notable Projects

  • Provided strategic recommendations for Schwinn after completing a comprehensive UX website evaluation and competitive analysis focused on user experience, usability, information architecture and brand messaging. 
  • User research analysis and customer journey mapping to get at the heart of Schwinn’s customer base and determine how they want to interact with the new website. 
  • Ongoing consulting around ecommerce platform.