Duluth Trading Company

An online retailer of rugged workwear and gadgets.

Duluth Trading Company is a multi-channel retailer of ingenious and rugged work apparel and accessories that solve problems for hard-working men and women.

Visit www.duluthtrading.com

Acumium helped us enhance our checkout experience by streamlining customer workflows with a mobile-first and touch-friendly approach. This dramatic change successfully increased cart-to-order rates.
Jennifer G., Senior Manager of E-commerce
- Duluth Trading Company

The Back Story

When we met Duluth Trading in 2005, they were a modest catalog retailer with no online commerce in place. Not long thereafter, we provided strategic web technology consulting and developed a custom, full-featured ecommerce platform. They are now a publicly-traded company (DLTH on NASDAQ) and we continue to play a key role as their ecommerce development and IT team, providing technology expertise and road mapping, website updates, UX optimizations, integration management, IT/web server support, and much more.

Key Accomplishments

+25% online sales

In the first year, online sales increased by 25%, exceeded the company average order value (AOV) by 3%, and a 16% increase in web order conversions.

SEO Playbook for DTC

Produced an extensive SEO training manual and enterprise SEO training to over 30 staff members at Duluth Trading Company.

Enhanced Checkout UX

Streamlined customer workflows with mobile-first approach that led to a dramatic increase in cart-to-order rates against their previous checkout experience.

Services Include

  • Strategic web technology consulting and implementation
  • Custom ecommerce web development
  • Web application performance monitoring and optimization
  • Enterprise cloud management 
  • Data and security management
  • User support and ticket resolution
  • PCI compliance
  • User experience (UX) design and consulting
  • Search engine optimization