The back story

Almost a decade ago Choose Hope experienced regular hosting outages, their website platform wasn’t SEO-friendly and their marketing programs were limited. Seeking to take their business to the next level, Choose Hope partnered with Acumium to implement ecommerce solutions that would enable growth across multiple digital channels.

We tackled their website issues by re-platforming the site to the search engine friendly platform, GravityMarket™. We identified significant opportunities to improve their organic rankings through best-practice SEO and developed strategic digital marketing programs to help them achieve their goals. Fast forward to today, we continue to provide ecommerce strategy, consulting and program management for Choose Hope.

Services include

About Choose Hope

Choose Hope sells inspirational and humorous products designed by cancer survivors, for cancer survivors. Their mission is to generate enough profitable revenue to make significant ongoing donations to cancer research. They have donated over $950,000 to the cause.

Visit them at www.choosehope.com


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We’re fortunate to have found a company with such strong expertise and a very reliable eCommerce platform.

Paula Lundberg, Choose Hope

Key accomplishments

1,462% ROI

We achieved 1,462% ROI in the first six months of managing Choose Hope's Google Shopping.

+35% organic traffic

In the first six months, increased organic traffic by 35% YOY and search engine results pages often consumed 25% of the top 15 paid/organic spots combined.

+25% total revenue

Developed PPC into a new revenue stream that accounted for 25% of total revenue within two years.

+59.1% organic sessions

Managing their SEO, Acumium increased organic sessions by 59.1% YOY and increased revenue by 16%.

940% ROAS

Took their PPC channel from creation to earning a 940% ROAS in the first year.

120% total revenue

During peak season, increased total revenue from paid advertising by 120%. (from 2012 to 2016)