Strategy and Consulting

Know Where You're Going


Smart questions, targeted research, strategic answers to help you reach your goals.

It starts with something you want to achieve. It might be increasing overall revenue or website traffic. Perhaps you’re looking to get people to engage more with your content, or increase your brand awareness with a certain audience. Maybe you’re figuring out how mobile fits into your user experience.


Business leaders turn to us when they:

  • Don't have a set of specifications laid out to guide them.
  • Lack expertise that bridges the gap between technology and business.
  • Used a tactical-first approach, but it isn't getting them the results they want.
  • Seek new ways to crush the competition.

To succeed, you need to have a plan. You need to start by examining where you are now, and clearly articulate the detailed vision for where you want to be. Sounds daunting, but we work with you to extract the who, what, where, when and how to create a strategic roadmap just for you. 

We can take you to what's next. 


I appreciate the fact that they're business leaders and strategic thinkers as well as technically proficient. In my experience, this is a rare combination to find. They’ve definitely come alongside us as a business partner helping us reach key performance goals. Acumium is a real gem, and I anticipate they’ll be a key partner for a long time to come.

Hilary Kleese, Former Marketing Director




I appreciate the fact that they're business leaders and strategic thinkers as well as technically proficient. In my experience, this is a rare combination to find. They’ve definitely come alongside us as a business partner helping us reach key performance goals. Acumium is a real gem, and I anticipate they’ll be a key partner for a long time to come.
Hilary Kleese, Former Marketing Director
- Threadfellows



We Can Help You...





Launch a New, Strategic Website

There are a lot (and we mean "a lot") of considerations when it comes to redoing your website. From the technology to defining your target audience to what you want them to accomplish while on your website. We provide the strategic guidance that most web design companies don't think about, so you don't have to redo your website in a year again.

  • Target audience development
  • User research
  • Platform selection
  • Integration needs
  • Content strategy
  • Search engine optimization
  • Integrated digital marketing
  • Content targeting
  • Traffic analysis






Conversion Optimization

Increase Internet Sales

Selling online has become more challenging than ever. There are new entrants to the market, mobile shoppers and having to compete against the big box stores. Doing what you did two years ago won't to cut it. You need new ideas and a data-driven approach to grow your internet retail business. Our experience encompasses:

  • Ecommerce KPI analysis
  • Product marketing
  • Comprehensive marketing plans
  • Platform analysis
  • Website optimization
  • Customer buying journey assessments
  • Merchandising and offer strategy
  • Performance assessments 






Generate More Leads

Businesses want more qualified leads, but too often they focus on one or two tactics. Their websites are not geared to generate leads and their lead nurturing to sales process lacks the "oomph" to get results. Our business professionals understand these challenges and have proven experience outlining programs that generate more leads.

  • Owned, earned, paid marketing strategies
  • Lead magnet creation 
  • Marketing automation
  • Lead to sale process analysis
  • Sales email marketing
  • Landing page strategy
  • Closed-loop measurement







Launch a New Software Application

Whether you are revamping a software application or you desire to bring that business plan to life with a new software application, our team has more than a decade of experience developing commercialized software.

  • Technology selection
  • Product road mapping
  • Business planning
  • User acceptance testing
  • Integrations
  • Cloud hosting solutions
  • Customer and application support 
  • Security 
  • Ecommerce 
  • Software product management



 Let's be more strategic, together.