Digital Marketing Strategy

Success Requires a Plan

We bring the leadership to give your marketing direction.

Great marketing doesn’t happen by accident. It comes from having a well-planned and adaptable strategy that has been vetted, tested, and refined over time. We believe you should always have a “north star” and move swiftly, adjusting along the way. With the proper digital strategy, integrated with your website and other marketing programs, you can more successfully:

  • Build your brand
  • Drive more targeted website traffic
  • Engage your visitors and customers
  • Get more leads
  • Convert more shoppers
  • Track results and make adjustments

When you work with Acumium, you get a team of experienced digital marketing specialists and senior-level strategic leaders who will define and drive your marketing forward. We work with you through the entire digital marketing life cycle from strategic planning to program management, with ongoing analysis and recommendations to get you results that matter. 

Acumium is a true digital marketing business partner who also happens to provide the technical know-how, business savvy and creative prowess to be the full-service digital extension of our team.
Hilary Kleese, Marketing Director
- Threadfellows

Acumium is a true digital marketing business partner who also happens to provide the technical know-how, business savvy and creative prowess to be the full-service digital extension of our team.

Hilary Kleese, Former Marketing Director

We Build Actionable Marketing Strategies Across All Channels

Since your business is unique, the strategy we craft for you will be both pragmatic and custom-tailored to meet your needs and budget. We prioritize recommendations to make it clear what initiatives to address now and those you should get in the plan for the near- and mid-term. This may include different digital marketing campaigns that run across owned, paid and earned channels. Our strategic recommendations are geared toward helping your visitors understand who you are, what value you offer, and make it as easy as possible to interact with you online. 

Owned Media

  • Website 
  • Branding
  • SEO
  • Mobile app
  • Blog and content hub
  • Social media content
  • Email marketing

Earned Media

  • Content marketing
  • Backlinking
  • Online PR
  • Social media mangagement 
  • Word-of-mouth
  • User generated content
  • Online reviews

Paid Media

  • Search text ads
  • Display ads
  • Retargeting and remarketing
  • Social ads and targeting
  • Social boosts
  • Sponsorships
  • Programmatic advertising

Our Insights Lead to Smarter Marketing

Too many business owners and marketing people are too busy or don't know how to really dig into the data. This often results in lost revenue, less leads and lower brand awareness. When your marketing strategy is based on data and research insights, you make better decisions.  We're a Google Partner and our staff certified is in Google Analytics. We use data every day to inform and guide our clients. 

Data Analysis Services:

  • KPI identification and measurement
  • Data accuracy audit and analysis
  • Baseline and industry comparisons
  • Web analytics dashboards
  • In-depth marketing channel analysis
  • Keyword ranking and monitoring
  • Campaign and event tracking
  • Website speed and traffic monitoring
  • Heat, click, and scroll map testing
  • Funnel and checkout analysis
  • Google Search Console monitoring
  • Google Analytics advanced segments / filters
  • A/B and multivariate testing 
  • Opportunity identification
Google Analytics Certified Partner

Take Advantage of Our Experience

As their all-in-one strategic digital marketing partner, Acumium supports this new online B2B apparel business with program management and continuous improvements.

Schwinn is a perfect example of a client who started with a complete website, user experience and marketing audit and expanded into other projects after seeing the full depth of our capabilities.

Choose Hope
We've enjoyed a long-term partnership with Choose Hope. We continue to provide a wide range of services including ecommerce consulting, SEO, paid advertising, and content marketing.

ProClip USA
We've been ProClip USA's digital marketing partner for several years managing a variety of programs including ecommerce website optimization, content marketing, and paid advertising.

StatePoint Media
Acumium helped StatePoint Media increase qualified website traffic and boost customer engagement through comprehensive and strategic digital marketing programs.

My Life and Wishes
Our partnership with My Life & Wishes began with the planning and development of their custom web application and expanded into digital marketing to support their product launch to the masses.

Take a more calculated approach to growing your business.