Web Development Process
The Acumium Approach
If your original web partner did its job, you probably wouldn't be looking to rebuild you website.
They say the devil is in the details. And when it comes to developing an online system that needs to be a game changer for your business, there are a lot more details than you can imagine.
We use an agile web development process to ensure our clients get a lasting solution they can grow with. This iterative and incremental approach sees requirements and solutions evolve through a constant collaboration between our cross-functional team and yours.
Your project will have five phases:
We need to know your business plain and simple. From how it works to where you want to take it. Working collaboratively with you, we help you clarify your online objectives, understand your requirements and uncover obstacles you didn't even know you had. Expect a lot of tough questions here.
Plan/Design (a.k.a. The Blueprint)
When we say design, we don't mean the look of your website. We're referring to a detailed project plan that lists specifications, website functionality, timeline and of course, a design.
- Aligning Strategy with Business Objectives
Let's face it, you're looking for a solution because your current game plan isn't working well. Before we write any code or share design concepts, our team works with you to define a web strategy plan that aligns with your business objectives and budget.
- Creating a Design and User Experience That Fits
For those who can't get past the "we need a new design," we do that too. We design sites (responsively) that have impact and ("and" being the keyword here) achieve the conversions that you need on phone, tablet and desktop.
- The SEO Plan to Get Your Site Found
Ranking high in search engines isn't a luck sort of thing. Designing the SEO playbook for your site that aligns the right keywords with all the important elements that search engines enjoys is a science.
- Dealing with the Content
Getting the navigation in order isn't something to take lightly, nor is ignoring the "web content" elephant in the room. Content planning and populating your website is the number one reason sites don't launch on time. That's why it's another thing we help with.
Working from the blueprint, we build and fine tune your online solution until the flavor is just right. Our process has several built-in client reviews so that you can be sure the development is on track and that your vision is transformed into reality. And remember our "agile" approach to development. Should you desire a change, we can act quickly while keeping your budget and timeline in mind.
Ah, the exciting part! Your site is launched and all its components, integrations and features are installed. And, we do all that behind the scenes stuff to ensure your old website links point to your new site to maintain that SEO link juice and to avoid the dreaded "404 Page Not Found errors." We also ensure that your staff is fully trained.
Like a good financial advisor, we're going to make sure your portfolio investments continue to grow with your changing needs.
Your website and online business are always under surveillance. We're constantly monitoring your SEO and business KPIs while a 24/7 website monitor keeps a pulse on your domain and web pages.Expect regular "check ins," platform updates and insights into your performance as well as new ideas. And we expect random calls to answer questions or help you make site updates. Remember, when you hire us to build your website, you hired a partner. This phase never really ends.