Digital Marketing Strategy

Define Your Goals, Then Make it Happen

If you're reading this page. Good for you. Digital marketing is not easy. It requires a solid understanding of your company’s owned, earned and paid media strategy and then finding the right mix of digital marketing programs to reach your goals. 

With the proper digital strategy that is integrated with your website and offline programs, you can more successfully:

  • Build your brand
  • Drive targeted website traffic
  • Convert shoppers to customers
  • Engage your visitors and customer
  • Track results and make adjustments

Before you jump into social media, decide to spend more money on paid advertising or send more emails, you should really consider taking a thorough look at all your programs and get a game plan in place.

We Help Companies Develop the Right Digital Media Mix

We get to know you. Like, really get to know you. And your brand, industry and audience. After we’ve done our homework we will work with you to define objectives and goals that align with your company’s definition of success. We will identify the channels that best fit your business and create a custom digital media strategy built on measurable actions. 

Digital Marketing Strategy

We start by looking at your owned media and develop a plan to meet your online business goals and prepare your website and other digital properties for online growth and traffic. Then we focus on earned media and build a content marketing plan that continues to drive traffic to your website and earns online media mentions and engagement through various channels. The cherry on top is paid media where we carefully measure the return on your marketing investment. A keen focus on SEO and developing quality content is integral in all owned, earned, and paid media strategies.

Owned Media

  • Website
  • Mobile Site
  • Mobile App
  • Blog
  • Content Hub
  • Social Media Content
  • Email Marketing

Earned Media

  • Content Marketing
  • Backlinking
  • Public Relations
  • Social Media Engagement 
  • Word-of-Mouth
  • User Generated Content
  • Reviews

Paid Media

  • Search Ads
  • Display
  • Retargeting/Remarketing
  • Social Ads
  • Social Boosts
  • Sponsorship
  • Native Advertising

Ready to grow your business? Find out how we can best work together.