Digital Marketing Strategy


We Bring the Leadership to Give Your Marketing Direction

Great marketing doesn’t happen by accident. It comes from having a well-planned and adaptable strategy that has been vetted, tested, and refined over time. We believe you should always have a “north star” and move swiftly, adjusting along the way.

When you work with Acumium, you get a team of experienced digital marketing specialists and strategic leaders who want to help you achieve your business goals. We work with you through the entire digital marketing lifecycle from strategic planning to program management, with ongoing data analysis to keep things on track. 

With the proper digital strategy, integrated with your website and other marketing programs, you can more successfully:


  • Build your brand
  • Drive more targeted website traffic
  • Engage your visitors and customers
  • Get more leads
  • Convert more shoppers
  • Track results and make adjustments




 Acumium is a true digital marketing business partner who also happens to provide the technical know-how, business savvy and creative prowess to be the full-service digital
extension of our team. 
Hilary Keese, Marketing Director
- Threadfellows


We Help Companies Develop the Right Digital Mix

Since your business is unique, the strategy we craft for you will be both pragmatic and custom-tailored to meet your needs and budget. We will provide prioritized recommendations for digital marketing programs and measurements, organized into those improvements you can start making now, and those you should get in the plan for the near- and mid-term. This may include different campaigns running across owned, paid and earned channels, but our recommendations will all be geared toward helping your visitors understand who you are and what value you offer, and make it as easy as possible to interact with you online.



Owned Media

  • Website 
  • Branding
  • SEO
  • Mobile app
  • Blog and content hub
  • Social media content
  • Email marketing

Earned Media

  • Content marketing
  • Backlinking
  • Online PR
  • Social media mangagement 
  • Word-of-mouth
  • User generated content
  • Online reviews

Paid Media

  • Search text ads
  • Display ads
  • Retargeting and remarketing
  • Social ads and targeting
  • Social boosts
  • Sponsorships
  • Programmatic advertising


Stop flinging things against the wall and 
take a more calculated approach to growing your business.




Gut or Data? This is a No Brainer. We Love Data

Why make gut decisions when you have all this data at your finger tips? 

Too many business owners and marketing people are too busy or don't know how to really dig into the data. This often results in lost revenue, less leads and lower brand awareness. When your marketing strategy is based on data and research insights, you make better decisions. Our team is certified in Google Analytics and uses data every day to inform and guide our customers. 


  • KPI identification 
  • Data accuracy audit and analysis
  • Baseline and industry comparisons
  • Web analytics dashboards
  • In-depth marketing channel analysis
  • Keyword ranking and monitoring
  • Campaign and event tracking

  • Website speed and traffic monitoring
  • Heat, click, and scroll map testing
  • Funnel and checkout analysis
  • Google Webmaster Tools monitoring
  • Google Analytics advanced segments and filters
  • A/B and multivariate testing 
  • Opportunity identification


Google Partner


Not only do we understand Google Analytics (and a bunch of other analytical tools), we're also a 
Google Partner with staff certified in Google Analytics.




Take Advantage of Our Experience


Threadfellows
As their all-in-one strategic digital marketing partner, Acumium supports this new online B2B apparel business with program management and continuous improvements.


Schwinn
Schwinn is a perfect example of a client who started with a complete website, user experience and marketing audit and expanded into other projects after seeing the full depth of our capabilities. 

Choose Hope
We've enjoyed a long-term partnership with Choose Hope. We continue to provide a wide range of services including ecommerce consulting, SEO, paid advertising, and content marketing. 


StatePoint Media
Acumium helped StatePoint Media increase qualified website traffic and boost customer engagement through comprehensive and strategic digital marketing programs.


ProClip USA
We've been ProClip USA's digital marketing partner for several years managing a variety of programs including ecommerce website optimization, content marketing, and paid advertising. 

My Life and Wishes
Our partnership with My Life & Wishes began with the planning and development of their custom web application and expanded into digital marketing to support their product launch to the masses. 




Are You Ready For a Digital Marketing Change?

We suggest starting with a website and marketing audit that cover topics such as website UX, SEO, paid advertising and more. It's a great way to get a handle on what your issues are and get actionable information to improve your website and marketing programs.