Content Marketing


Grow Leads and Sales Through Awesome Content

You want more leads and more customer, but relying on your product and service landing pages alone is not enough.  People want to be inspired... they want to read something valuable that can help them do their job better or discover how your offering improves what they do.

According to HubSpot's State of Inbound 2015 Report, 86% of B2B companies are using strategic content marketing programs to:  

  • Educate customers
  • Increase website traffic
  • Generate more leads
  • Increase your website’s findability (a.k.a. SEO)
  • Fuel other programs like social media advertising and email marketing
We know how to get content marketing programs off the ground and generate more leads and increase sales.





 Acumium is on top of social media and content marketing. They have the creative insights and strategic planning ability necessary to build online communities.
Don Rankin, COO
- ProClip USA



We Offer the Content Marketing Services You Need

Depending on your business goals, our services can be tailored to fit most budgets and needs. Our content marketing team is well versed at creating holistic plans, developing new content hubs or just providing your team with plug-and-play content creation, design and distribution. We’re about getting things done and producing amazing results for our clients.



  Strategy
  • Idea brainstorming
  • Branding & value proposition
  • Target audience development 
  • Competitive analysis
  • Content planning and prioritization
  • Channel strategy
  • Editorial calendar strategy


  Creation
 
  • Copywriting services 
  • Image and visual asset creation
  • Campaign development
  • Email template development
  • Newsletter development
  • Ad copy 
  • Infographics and white papers


   Distribution
  • Marketing automation
  • Email drip campaigns
  • Blogging
  • Outreach campaigns
  • Social media / paid amplification


    Management 
  • Channel analysis and reporting
  • Content calendars
  • Website content management
  • Social media management
  • Email management



Put Our Experience to Work for You

We’re very familiar with software tools like Pardot, Hubspot, Facebook Pages Manager, and MailChimp, and dozens more. We’ve been at this for a long time and know it’s about more than just the tools.  A successful strategy only happens by knowing how to leverage those tools and optimize a program that works for you.

Don’t worry that we may not know your industry and products. You’re the subject matter expert. It’s our job to get your content working for you, regardless of topic. 

Check out some of the companies that trust Acumium with their content marketing programs that cover everything from soup to nuts. 



ProClip USA
We manage multiple B2C and B2B content marketing channels for ProClip USA including blogging, email and social media. 

My Life and Wishes
We help My Life & Wishes reach and engage with their audience through strategic content marketing programs. 


StatePoint Media
StatePoint Media's significant increase in website traffic and B2B leads is in part the result of having a solid content marketing strategy.

QPS Solutions
QPS connects with their target audience by regularly creating and sharing value-added content on multiple channels. 




How to Get Started with Content Marketing

Engaging content is like rocket fuel for your inbound marketing and sales channels. We're here to help tell your brand story, delight your audience, and help you exceed your business goals. 

We can take a “walk to run” approach or dive right in. We start with an evaluation of your current programs, then we create a strategic and actionable plan to increase your website traffic, conversions and engagement. If you don’t have programs in place, we can also start from scratch too.  

Want to learn more? We can cover a lot of ground with a 20-minute conversation.