Content Marketing


Grow Leads and Sales Through Awesome Content

You want more leads or more online sales, but talking about your products and services alone is not enough. Prospects want to be inspired... they want to read something valuable that can help them do their job better. 

A complete content marketing program can help you build trust with your customers, rank better in search engines (a.k.a. better SEO), stay top-of-mind with buyers and increase your reach.

We can get your content marketing programs off the ground and generate more leads and increased sales. 


Our Content Marketing Services

We’re not new to content marketing. Our exhaustive list of services can be tailored to fit most budgets and needs. We’re flexible. We’re about getting things done and producing amazing results for our clients.  



  Strategy
  • Idea brainstorming
  • Branding & value proposition
  • Target audience development 
  • Competitive analysis
  • Content planning and prioritization
  • Channel strategy
  • Editorial calendar strategy


  Creation
 
  • Copywriting services 
  • Image and visual asset creation
  • Campaign development
  • Email template development
  • Newsletter development
  • Ad copy 
  • Infographics and white papers


   Distribution
  • Marketing automation
  • Email drip campaigns
  • Blogging
  • Outreach campaigns
  • Social media / paid amplification


    Management 
  • Channel analysis and reporting
  • Content calendars
  • Website content management
  • Social media management
  • Email management



Put Our Experience to Work for You

We’re very familiar with software tools like Pardot, Hubspot, Facebook Pages Manager, and MailChimp, and dozens more. We know how to build and reconstruct content hubs (e.g., Blogs) to maximize effectiveness. 

We’ve been at this for a long time and know it’s about more than just the tools.  A successful strategy only happens by knowing how to leverage those tools and optimize a program that works for you.

Don’t worry that we may not know your industry and products. You’re the subject matter expert. It’s our job to get your content working for you, regardless of topic. 

Check out some of the companies that trust Acumium with their content marketing programs. 



ProClip USA
We manage multiple B2C and B2B content marketing channels for ProClip USA including blogging, email and social media. 

My Life and Wishes
We help My Life & Wishes reach and engage with their audience through strategic content marketing programs. 

StatePoint Media
StatePoint Media's significant increase in website traffic and B2B leads is in part the result of having a solid content marketing strategy.

QPS Solutions
QPS connects with their target audience by regularly creating and sharing value-added content on multiple channels. 


Not Sure Where to Start?

If your content marketing programs aren’t getting the traffic, leads and engagement they should, we can help. If you don’t have programs in place we can also start from scratch too.  

We can take a “walk to run” approach or dive right in. We start with an evaluation of your current program, then we create a strategic and actionable plan to increase your website traffic, conversions and engagement. 


Audit & Action Plan 

Content Marketing Evaluation
  • Review your current challenges and goals 
  • Analyze your content marketing channels including: your website, blog, social platforms and email programs

Detailed Recommendations 

Strategic Action Plan 
  • Build a strategic, prioritized and actionable content marketing plan to address top issues including: content quality and consistency, SEO implications, and strategy 

Monitor & Manage 

Program Management
  • Ongoing strategy and content planning
  • Content creation 
  • Owned and paid content distribution 
  • Analysis and optimization



Let's Talk About Your Content Marketing Strategy

Engaging content is like rocket fuel for your inbound marketing and sales channels. We're here to help tell your brand story, delight your audience, and help you exceed your business goals. 

Want to learn more? We can cover a lot of ground with a 20-minute conversation.