Email Marketing Articles
Beware the Spam Catchers
Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.
Contagious Communications
Ever wondered how late entrant Google overtook its entrenched competitors to become the most popular search engine on the planet? Or how a small upstart called Hotmail became the leader in web-based email and was then purchased by Microsoft for a cool $US400 million? Or how "rate strangers on their looks" web site HotOrNot.com came out of nowhere to become one of the top 50 most popular sites on the net?
Email Marketing Tips
E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right and doing it right isn’t easy. E-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
Redesign Your Email
In your e-mail campaigns, the wrong tactics, the wrong words or the wrong HTML can doom your campaign.
Spam Spam Not Spam
Email can be your company’s secret weapon, or it can end up biting you in the backside if it’s seen as junk email or spam. It all depends on the execution. Companies often make deadly email mistakes, like listing their entire customer list in the “cc” line or flooding recipients’ in boxes with thousands of copies of the same message.
Watch Your Language
When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.
Will California’s SPAM Law Kill Your e-mail Marketing
If you make only one New Year's resolution this year, it should be: SEND PERMISSION EMAILS ONLY!
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