The Criteria Matrix
The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group.
Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
WEIGHT CRITERIA
0-20 Appeals to target audience?0-10 Downloads fast?
0-15 Works in all browsers?
0-20 Works on low-end systems?
0-20 Generates interest in the company’s products/services?
0-10 Informative?
0-10 Ease of navigation
0-15 Encourages exploration?
0-15 Conveys the proper brand positioning and theme?
0-10 Easy to contact the company electronically?
