5 Ways to Evaluate your Website and Increase Site Conversions
We've developed guidelines and tips around five different parts of your web site to help you evaluate and optimize it to more effectively drive visitors to take action. In this section we'll help you look at your:
1. Site templates and design
2. Cart and checkout
3. Product reviews
4. Buying incentives
5. Messaging and being memorable
Read the complete guidelines below and see what you’re doing right and what you could be doing better:
1. Site Templates
Are your site pages doing their job to convert visitors into buyers? Are your action buttons prominent and colorful? Is there a clear flow to your checkout process?
2. Cart and Checkout Pages
Have you uncluttered these pages to provide focus on proceeding through the purchase process? Consider removing navigational columns and non-necessary content. Have you added important "trust" factors to these pages? Include security messages and partner logos aimed at assuring your visitors that you are a safe and secure online business to purchase from.
3. Product Reviews
Let previous purchasers help visitors make buying decisions. Studies show that 81% of shoppers seek review content before making a purchase. And of course, that user-submitted content, that you don't have to write, is also great for SEO!
4. Buying Incentives
Let's face it. Most online retailers sell the same product as someone else. So why should someone buy online from you? Make it easy on the customer. Retailers with "Same Price Guarantees" and no-hassle return policies win out over other online retailers. Also, online discounts including "free shipping" offers are known to tip the scale in your favor. Studies show that discounts for "Free Shipping on all orders over $X" ease the purchase decision and typically help to increase the average order value (AOV). You gotta love that!
5. Make Them Remember You
Most online purchases happen one or more days after doing some online comparison shopping. Your abandoned cart statistics will typically show a great, and often missed, opportunity. How do you turn a shopper into a buyer once they've left your site? Invite them back! GravityMarket now offers a new Abandoned Cart dynamic email, which sends an auto-email to all shoppers with items in the cart who left your site without making a purchase. You can customize this new dynamic email to offer a discount as a way to incent a return visit and purchase. Acumium will work with each GravityMarket client that implements this new feature in order to measure the ROI moving forward.
1. Site templates and design
2. Cart and checkout
3. Product reviews
4. Buying incentives
5. Messaging and being memorable
Read the complete guidelines below and see what you’re doing right and what you could be doing better:
1. Site Templates
Are your site pages doing their job to convert visitors into buyers? Are your action buttons prominent and colorful? Is there a clear flow to your checkout process?
2. Cart and Checkout Pages
Have you uncluttered these pages to provide focus on proceeding through the purchase process? Consider removing navigational columns and non-necessary content. Have you added important "trust" factors to these pages? Include security messages and partner logos aimed at assuring your visitors that you are a safe and secure online business to purchase from.
3. Product Reviews
Let previous purchasers help visitors make buying decisions. Studies show that 81% of shoppers seek review content before making a purchase. And of course, that user-submitted content, that you don't have to write, is also great for SEO!
4. Buying Incentives
Let's face it. Most online retailers sell the same product as someone else. So why should someone buy online from you? Make it easy on the customer. Retailers with "Same Price Guarantees" and no-hassle return policies win out over other online retailers. Also, online discounts including "free shipping" offers are known to tip the scale in your favor. Studies show that discounts for "Free Shipping on all orders over $X" ease the purchase decision and typically help to increase the average order value (AOV). You gotta love that!
5. Make Them Remember You
Most online purchases happen one or more days after doing some online comparison shopping. Your abandoned cart statistics will typically show a great, and often missed, opportunity. How do you turn a shopper into a buyer once they've left your site? Invite them back! GravityMarket now offers a new Abandoned Cart dynamic email, which sends an auto-email to all shoppers with items in the cart who left your site without making a purchase. You can customize this new dynamic email to offer a discount as a way to incent a return visit and purchase. Acumium will work with each GravityMarket client that implements this new feature in order to measure the ROI moving forward.
