|  | ProClip USA | | | ProClip USA, Inc., headquartered in Madison, Wisconsin, is the exclusive North American distributor of ProClip custom made vehicle communication accessories. ProClip products are custom built to fit any vehicle model and each communication device which include cell phones, handhelds/ PDAs, MP3s, navigation systems and multimedia monitors. All of these products are distributed to more than 30 countries worldwide. |
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 ProClip needed a dynamic, fully integrated website that simplified the purchasing process of matching the correct mounting device to the appropriate vehicle, with literally tens of thousands of combinations. The website also needed to accommodate the different pricing and distribution of these units directly to the general public and through ProClip’s network channel of dealers, resellers, OEMs, affiliates, vendors, retailers, municipalities, corporations, leasing companies and e-retailers.
ProClip needed the ability to add new products to the website without complex website programming, at the same time have seamless integration with their shopping cart application. The website needed to provide them an administrative area for order fulfillment, including an extranet for each of their channel partners and customers to check the status of their orders. |
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| In addition to providing ProClip the tools to improve efficiency in processing their orders and simplified content management, they needed help in directing targeted traffic to its products through Search Engine Marketing (SEM) and Optimization (SEO). This was achieved by aggregate data mining and reporting capabilities to determine which keywords were driving sales to their site. |
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