|  | Creating Awareness for National Credit Union Foundation | | | Working closely with NCUF's executive staff Acumium was able to determine their e-business needs. The major challenge was to increase NCUF's awareness with a strong web presence, while strengthening its branding by integrating its new website design with existing marketing collateral. |
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| | The National Credit Union Foundation (NCUF), an affiliate of CUNA Mutual Group, is the charitable arm of the U.S. credit union movement. |
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| Acumium was also required to: | |
- Present information to target audiences in a format and structure that is easy to navigate;
- Integrate with NCUF's existing database
- Bring a human quality dimension to the website;
- Automate administrative functions of NCUF staff;
- Provide architecture that is flexible and adaptable for future growth and change;
- Refocus communications efforts from print to website to reduce costs and increase interactive communication.
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| The Acumium Solution | | | Acumium developed a state-of-the-art dynamic content managed site that integrated with NCUF's existing database. Special features of this dynamic site include: |
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- The NCUF staff has control of all content on the site in real time via a web browser.
- A total content management system for all text, graphics, links and contacts.
- Searchable directories that can be managed online and self-administered by authorized directory staff members.
- An online newsletter publishing module with online sign-up and a subscriber database. The newsletter is created online in template form and can be sent out as text or HTML.
- A media manager for performing web-based uploading and management of online content, like PDFs, or audio and video files.
- Searchable database archives for news articles, press releases, newsletters, and annual reports.
- Full text keyword site searching.
- Web-based forms.
- Secure, password-protected site administration area.
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