| Say hello to a new Rocky Mountain Cabin Decor (http://www.rockymountaindecor.com). This GravityMarket site recently underwent a redesign including new branding, updated navigational structure and enhanced site functionality. |
In early January we unveiled the brand new gravityMail v2.0. For those who are unfamiliar with Acumium's newest product family member, gravityMail is an opt-in mailing service. You can read more about it at www.gravitymail.com. |
The newest shining star in the GravityMarket world is Choose Hope. Their site (http://www.choosehope.com) was built on the latest GravityMarket platform version and features products geared for cancer patients and caregivers. Choose Hope is dedicated to the fight against cancer and donates a portion of sales each month to further cancer research. The Choose Hope site caters to the individual purchaser, wholesalers and organizers of large cancer fundraising events. And last time we looked, Choose Hope, thanks to the SEO-friendliness of GravityMarket, ranked #1 for the term "cancer gifts". |
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Acumium is pleased to announce the launch of its most recent GravityMarket site for new client, Rocky Mountain Cabin Décor. Check out the site for the best in rustic country furniture and western cabin décor. We wish owners Paula and Tom Kelly the very best in online success! Visit the Rocky Mountain Cabin Décor GravityMarket website (http://www.rockymountaindecor.com) |
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Double congratulations to our client Steve Spangler Science for having two great reasons to celebrate! On May 7th, Steve Spangler Science, in conjunction with 9News and the Colorado Rockies, was awarded a Guinness World Record for the Largest Physics Lesson with 5,401 participants. Read more (http://www.stevespanglerscience.com/teacher_training/steve-spangler-science-world-record/) That same week, Steve Spangler Science was also honored with two prestigious awards at the Multi-Channel Merchant conference in New Orleans – Gold Web Award in the Children’s product category and the overall Website of the Year Award. Read more (http://www.stevespanglerscience.com/mcm-2009-website-of-the-year.html) As MCM Senior Writer, Tim Parry put it, “Steve Spangler Science Having the Best Week Ever.” (http://bigfatmarketingblog.com/2009/05/07/steve-spangler-science-having-the-best-week-ever/) |
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Long-time GravityMarket client, Pooldawg.com, launched its newly rebranded website this Spring. “Even us old dogs need to master new tricks,” said Mike Feiman, Director of Marketing for Pooldawg. “Our new site leverages a fresh design with updated functionality focused on our target market. We look forward to taking further advantage of online opportunities with our fresh face.” |
Acumium welcomes Gene Ritter to the Acumium and GravityMarket teams. Gene brings a wealth of ecommerce development experience to his new role. He will oversee the GravityMarket development team, manage projects and define new platform opportunities. "I look forward to working with Acumium on the GravityMarket platform. It has a lot of great functionality that I'm eager to build off of," says Ritter. He joins the team at the start of some large development projects, a great time to get off and running. |
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Madison, Wis. — December 1, 2008 — Dan Costello, founder of Acumium, Madison-based internet technology firm, announced that they will reveal Acumium’s latest content management system, CMS 4.0, at this week’s Gilbane Conference in Boston. Acumium is a leader in providing internet content management systems (CMS) and other online website management tools. The CMS 4.0 release continues to build on Acumium’s intuitive, easy-to-use, experience rich, and highly adaptive suite of content management tools for an even more powerful content management experience. “We are excited to introduce new features and functionality that continue to leverage the latest in industry standards and Web technologies” said Costello. “We continue to enhance the native ‘in site’ content management experience that has been only recently added to most other CMS platforms.” CMS 4.0 includes cross-browser and cross-platform content editing, with support for even the latest web browsers entering the market such as Google Chrome, while also adding rich internet application support using technologies such as AJAX. Acumium’s is already deploying new websites using the CMS 4.0 with Wisconsin Alumni Research Foundation and Amresco planned for early 2009. |
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Madison, Wis. — December 1, 2008 — Dan Costello, founder of Acumium, Madison-based internet technology firm, announced the acquisition of the GravityMarket ecommerce platform from Netconcepts, natural search marketing agency. “We are happy to add GravityMarket to our suite of ecommerce and content management solutions,” said Costello. “GravityMarket complements our own expertise in online retail best practice and search marketing.” First developed by Netconcepts in 2001, then re-architected and again released in 2007, the GravityMarket platform includes search engine friendly features like text-based, optimized URLs, unique title tags and keyword-rich content. According to Netconcepts, most clients moved to GravityMarket because their previous websites were virtually invisible to the search engines, making it an expensive proposition to drive online traffic. “With GravityMarket, retail clients can expect their entire website to be indexed by the search engines, making their pages visible to people searching for the products and services they sell,” said Costello. “That way, GravityMarket clients can concentrate on website merchandising and other activities designed to increase the conversion of the natural search traffic.” Netconcepts approached Acumium about GravityMarket after Netconcepts’ recent decision to exit the web development and hosting business to focus more completely on its natural search marketing services. |
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Jody Hartwig was recently named Director of E-Business at Acumium. For the past 10+ years, Jody has managed the ecommerce and online marketing teams at Madison-based Netconcepts, where she helped develop the GravityMarket ecommerce platform. Jody takes on her new role shortly after the Acumium acquisition of the GravityMarket ecommerce platform from Netconcepts. "I am looking forward to working with the Acumium team and our existing GravityMarket client base," says Hartwig. "GravityMarket has been around for a while now and I'm proud to be a part of such a robust, search-friendly platform." Hartwig's immediate plans include working with GravityMarket through the transition from Netconcepts, as well as further development of the ecommerce platform. "It will be exciting to see how the GravityMarket platform grows given the CMS expertise at Acumium. We have a lot to share and learn from each other." |
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Acumium LLC announced today that it developed the Content Management System (CMS) used in Rockford Park District’s recently re-launched website, www.rockfordparkdistrict.org. The Rockford Park District (RPD) manages 175 facilities in the greater Rockford, IL area, supporting 9.8 million visitors per year. RPD utilizes its website to promote Park District classes and events, and to facilitate online registration. In a short time since launch, the new RPD website has generated impressive results: Average visitors per day have increased 400% from 245 to 1321. Page views have risen 1,400% from 764 to 10,965 views per day. Online registrations for 2008 have increased by 32% over the same period in 2007. Custom functionality provided by Acumium includes a Categorization Manager that allows content to be automatically presented in related areas of the site, and an interface with Vermont Systems WebTrac event registration software, creating a seamless process to search and register for events. Jodi Carroll, Deputy Director at RPD, commented, “We love the Acumium content management system. The software is easy to use and offers us the flexibility we need. We are delighted with the increase in both site traffic and online registrations. Thanks to the Acumium staff for making the process of launching our new website enjoyable and successful.” Paul Ludwig, Acumium CEO, stated “We are proud of the success of the new RPD site and their utilization of Acumium’s CMS tools. They have set a new standard in providing Rockford residents with quick access to all of RPD’s services. Their use of tagging of news items to create page specific results keeps their content fresh and relevant for users.” |
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Madison, WI – May 8, 2008 – Acumium LLC announced today that it developed the Content Management System (CMS) used in Thrive’s recently-launched website, www.thrivehere.org. Thrive utilizes its website to drive economic development in the eight-county Madison, Wisconsin Region. Acumium was chosen over many other leading CMS vendors for development of the Thrive website. In addition to superior technology, one of the primary criteria was to develop and implement the new site within a ten week timeframe. The scope of the project included integrating the Thrive brand image throughout the site and providing a set of enabling functionality that allowed Thrive to connect closely with its target audiences, which includes community partners, investors and businesses or individuals considering relocating to the Madison Region. The site provides comprehensive data on the Region as well as quality of life initiatives, information on Thrive’s target sectors (agriculture, biotechnology and healthcare), local business success stories and an extensive library of searchable articles. In order to facilitate interactivity with users, Acumium integrated customized features within the CMS software including a Newsletter Manager and Article Manager. The Newsletter Manager allows Thrive to easily create and distribute newsletters to Thrive’s current subscriber database. The Article Manager enables users to quickly search and find relevant articles from Thrive’s comprehensive article database. Additionally, Acumium integrated a site locator tool to allow users to easily locate available properties and buildings within the Madison Region. Rafael Carbonell, Thrive Executive Vice President, said, “Thrive’s goal is to support and enhance economic development and regional quality of life by showcasing the Madison Region. We chose Acumium based on our need to launch a fully functional, robust and data-rich website within a short timeframe. The functionality of our site has been consistent, and the CMS product Acumium offers is easy to use, which means we can update the site easily, quickly and in-house to keep our information fresh.” Paul Ludwig, CEO of Acumium, stated “This was a great project for Acumium. The Thrive team was driven to meet an aggressive date to launch their website. Our challenge was to integrate custom functionality needed by Thrive and still meet their deadline, which we accomplished. It’s always rewarding to see a customer using our software to create an effective web presence, and Thrive has achieved that. We are proud to have Thrive’s site ‘Powered by Acumium’.” About Thrive: Thrive is a not-for-profit organization supporting the eight-county Madison Region in Wisconsin. Thrive’s vision is to grow the Madison Region's economy in ways that preserve and enhance the quality of life. Thrive is focusing on development in three key target sectors: Agriculture, |
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Madison, WI – February 27, 2008 – Acumium LLC today announced positive results from a recent survey on the Web Content Management User Experience conducted by the Gilbane GroupTM, a leading content management consulting and analysis firm. Based on the survey, Acumium received the highest rating from respondents for “Ease of Navigation and Use of Feature-Functions”. In addition, the Gilbane survey also revealed that Acumium ranked in the top three companies in the following five survey categories: “User Adoption Time & Training”, “User Adoption Rate”, “Application Design”, “License Fees” and “Ongoing Maintenance”. The Gilbane study surveyed direct customers of several leading Web Content Management System (WCMS) Companies. The survey measured the ease of use for business users when implementing a Web Content Management System to create highly usable websites that deliver compelling online experiences to consumers. Paul Ludwig, Acumium CEO, stated, “We are very pleased with the results from the Gilbane survey. Our WCMS product has been designed specifically with the business user in mind. This feedback from the Gilbane Group further validates our product focus on ease of use, high user adoption rates, and simple training & deployment. Our goal is to provide our customers with the most effective tools to enable efficient interaction with their customers online.” Tony White, Lead Analyst for WCM at Gilbane, commented, “Business users of WCM systems are placing a high priority on easy-to-use navigation, straightforward application design, and quick adoption times. Acumium performed strongly in each of these areas of the survey, indicating they are well aligned with key market expectations.” In addition to Acumium, the Gilbane survey included customers of other market leading WCMS providers such as CrownPeak, EMC, Hot Banana, Interwoven, Oracle, Open Text and Percussion. |
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 Madison, Wisconsin: Duluth Trading Company, established in 1991 as a specialty online cataloguer of Men’s and Women’s work-wear clothing, tools and gifts is moving into an exciting year two in its relationship with Acumium. When the relationship began in 2004, the goal was to dramatically change the Duluth Trading web site in a short period of time. During the first year, Acumium helped Duluth entirely re-work their web site from the ground up. With the help of Acumium’s Web Content Management solution (WCMS), they not only implemented a highly customizable software solution but a built in shopping cart module to help improve overall customer usability and interaction. Acumium approached the Duluth relationship as they do with each client with a “detailed discovery phase” to help Duluth identify key problems they wanted to solve in a phased approach over a three year time-period. Ultimately, the strategic plan that Acumium recommended to Duluth Trading Company included a detailed E-Business architecture plan to help Duluth Trading restore their E-Commerce backbone. “The content management solution from Acumium allowed us to easily integrate our catalog and web site content allowing us to incorporate the web into our overall business. We now have one staff that can easily share content, eliminating a duplication of efforts” said Carol Mueller, Executive Vice President of Duluth Trading”. As with many clients our content management solution was implemented quickly. “Within a few months time, we helped Duluth Trading gain control of their internet presence while maintaining the quality they are known for,” says Dan Costello, President and Founder of Acumium. In year two of a three-year strategic web plan that Acumium developed with Duluth, new improvements include a new product categorization system, multiple ship options allowing purchasers the ability to ship products to multiple addresses and A/B testing allowing marketers to create several different homepage starting points. Acumium has helped Duluth refine and enhance the strategic recommendations from year one such as a “quick” check out shopping cart, improved search capabilities, web analytics and a greater understanding of customer behavior. This has allowed Duluth to be more responsive to customers needs in addition to re-connecting with their loyal customer base. “The overwhelming positive feedback from the built in customer survey when the new site was launched was truly gratifying” said Carol Mueller, Duluth Trading. The business accomplishments that Duluth Trading has realized as a result of Acumium’s WCMS solution are “better brand recognition, easier web navigation and clearer, more accurate information” said Carol Mueller, Duluth Trading. Acumium is already thinking about the year ahead and the goals that have been already defined. During year three, we will work to refine all the strategies that were identified in the “Discovery Phase” more than two years ago. About Acumium Established in 2001, as a Web-based consulting and development company. Acumium is committed to delivering technology solutions that meet business needs. Acumium works with its clients to enhance their web performance and reduce their costs. Acumium is currently headquartered in Madison, Wisconsin and was founded by the current President and Founder, Dan Costello who brings to his clients more than ten years of experience. For more information, visit www.acumium.com. About Duluth Trading Company Established in 1991 by tradesmen, builders and carpenters, Duluth is currently headquartered in Belleville, Wisconsin. Duluth’s original business began by selling merchandise off a barge on the waterfront of Lake Superior. Today, it is one of the countries largest retailers of work clothing and tool accessories with $50 million in annual sales. For more information, visit www.DuluthTrading.com. -30- Contact Information Richard Fallis, Acumium LLC 608-310-9700 |
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 Madison, Wisconsin, – The University of Wisconsin’s 500 thousand member alumni association is upgrading its website functionality with Acumium LLC, a leader in Web-based Content Management Solutions. Currently the online student alumni Directory requires constant manual updates. Limited functionality and the inability to make easy changes to content have been identified as emerging issues of concern to the Wisconsin Alumni Association. Working with Acumium, the Wisconsin Alumni Association expects to have a new working website within four months. "The first phase of the project will include creating a new alumni membership directory system that should see an immediate and measurable increase in reliable data. And website updates will be made by creative staff who will need no programming skills," according to Accumium President and Founder, Dan Costello. As part of a multi-year plan, new add-ons to complete the over-haul of the Alumni Association’s web presence will allow more and better customized services to alumni, such as the creation of personal web pages in addition to local Chapter Websites. Also to be included in the upgrades will be a new and improved search tool allowing alumni to easily network with members of local and regional chapters as well as former class members. As well, alumni will be able to now search the website for information specific to their individual needs and interests by keyword. Other planned updates to the system will include: • An expanded Badger Career Network enabling alumni to volunteer or benefit from mentors • New Event Calendar to include attached pages of content. • Installation of E-commerce paid event registration for local chapters to offer programming to local membership. • New shorter URL’s making it easier for other members to find each other’s web pages. "The Acumium web content management solution will provide benefits to the Association staff as well as alumni. Membership data will be updated on an ongoing basis online freeing up staff for more mission-critical work. As well, directory data will enable creative uses such as fundraising, marketing and building community through better segmentation of data," adds Dan Costello, Acumium LLC. The Acumium web content management system is Microsoft Certified, and is built on a highly flexible XML .NET framework. The solution is known for its flexibility powering profits and controlling costs for a variety of clients around the globe in a dozen vertical markets. About Acumium Established in 2001, as a Web-based consulting and development company. Acumium is committed to delivering technology solutions that meet business needs. Acumium works with its clients to enhance their web performance and reduce their costs. Acumium is currently headquartered in Madison, Wisconsin and was founded by the current President, Dan Costello who brings to his clients more than ten years of experience. For more information, visit www.acumium.com. About Wisconsin Alumni Association Wisconsin Alumni Association® is your connection to UW-Madison. Since 1861, we've been enriching the lives of UW alumni — catching up with old friends through the alumni directory, making new memories on our alumni tours and expanding horizons at lifelong learning events. Wisconsin Alumni Association® is an independently financed, nonprofit alumni organization. Through the support of dues-paying members worldwide, we offer our services to all alumni. For more information, visit http://www.uwalumni.com Contact Richard Fallis Acumium LLC 608 310-9700 x 522 rfallis@acumium.com |
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 Acumium, LLC, today announced it has earned certified status in Microsoft’s Partner Program, which recognizes Acumium’s expertise and impact in the technology marketplace. As a Certified Partner, Acumium has demonstrated expertise with Microsoft technologies and proven ability to meet customer needs. Microsoft Certified Partners receive a rich set of benefits, including access, training and support that give them a competitive advantage in the marketplace. Acumium is an e-business strategic consulting and custom software development firm focused on web technologies. Acumium helps companies shape their complex business ideas in simple, effective software solutions. Acumium seeks to develop long term partnerships with their clients by first understanding their business goals and objectives and then aligning custom software solutions to meet those demands. The Acumium Framework supports these solutions by enabling a development environment that leverages best practices and a delivery record of on time and on budget every time. “Only companies that have demonstrated high levels of customer service, proved their experience and attained advanced certification receive the designation of Microsoft Certified Partner,” said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. “Today, Microsoft recognizes Acumium for its skills and expertise in providing customer satisfaction with Microsoft products and technology.” In addition to earning certified status, Acumium has declared a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry. Acumium’s core Framework solution is the Acumium Web Content Management System (WCMS). Version 2.8 of Acumium’s WCMS has been certified by Microsoft’s stringent testing program and has received the ISV/Software Solutions Competency. Many of Acumium’s clients currently run on WCMS 2.8 including Duluth Trading Company (www.duluthtrading.com), Omnipress, (www.omnipress.com), and Henan Prosper (www.henanprosper.com). Acumium’s WCMS is a system that enables organizations to make changes to their website quickly and easily without using a complex programming language or spending money to outsource the changes. Built on Windows Server 2003, WCMS 2.8 is a modular solution built using XML and XSLt and is optimized for today’s demanding search engine environment. WCMS 2.8 can be expanded easily to provide dynamic ecommerce, multi-language support, member directories, email and newsletter managers, knowledge base and more. “We are extremely pleased to have earned certified status in the Microsoft Partner Program. The certified status reinforces the quality of the custom web solutions Acumium delivers to our customers,” said Dan Costello, CEO and President. “The benefits provided through our certified membership will allow us to continue to enhance our offerings even further.” The Microsoft Partner Program was launched in December 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The Microsoft Partner Program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful. |
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 MillTown Paper, Inc., located in Neenah, WI, launched their new corporate website to better assist their customers. A leader in the paper reselling market, MillTown Paper required the ability to keep their website up to date with available products, but lacked the proper support. MillTown Paper quickly saw the potential and advantages of the Acumium Web Content Management System to allow them to use their website as a commercial communication tool. Looking beyond the public version of the website, MillTown Paper has also considered the possibilities to use the same powerful Content Management tools to maintain a company intranet for all company communications and document postings. For the first time, company managers with little or no HTML experience have access to key areas of the website to keep products and services up to date to meet their commercial and internal needs. |
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 Dinner Helpers, located in Appleton, WI, launched their new customer centric website. Utilizing the features of the Acumium Web Content Management System, coupled with custom product and customer management tools, the owners have complete control over the Dinner Helper's content. The Dinner Helpers website is the foundation of the business. Meals, menus and session schedules are made available to customers through the website and is the primary portal for order collection. A key requirement of the project was to give website editors on demand access to edit these key elements. Acumium's development and creative teams worked closely with Dinner Helpers to build the tools to best suit their needs and expectations. In addition to meal, menu and schedule management, Acumium also installed customer management and business statistic reporting tools. These enterprise features allow Dinner Helpers to see up to the minute data regarding customers that have signed up for meal sessions, collect payments and process customer orders, view meals ordered and associated food quantities, as well as on demand finical reporting. "I don't know how we would have done it without you guys." Gail Geise, owner Dinner Helpers, Appleton, WI. |
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 Dan Costello, President and CEO of Acumium, LLC selected by the IBA Board of Directors as the 2004 IBA Member of the Year for his outstanding efforts in improving the organization’s communication and membership development efforts. Costello helped IBA by helping them improve their communications with all of the IBA members by implementing a new website built on Acumium’s Web Content Management and E-Business software framework to simplify content changes as well as facilitate event and membership management for the IBA. Executive Director, Steve Sobiek said, “Through Acumium’s efforts, members are able to see up to the minute changes with issues that affect them on a daily basis. As an active lobbyist for small businesses, IBA is able to provide and receive information quickly and easily on the hottest issues that affect Wisconsin businesses. Since we have put these changes into place our membership is at an all time high.” Costello founded Acumium after recognizing a niche in providing Fortune 500 e-business services at affordable, small business pricing. Costello said, “There is no need rewrite or replace existing applications. Chances are we can integrate with what a business already has in place to deliver a solution that balances a client’s needs at a fraction of the cost of replacing the systems. As businesses strive to become more competitive, they will continue to look for ways to improve efficiencies and reduce costs by leveraging new technologies. We work with our clients to help them more effectively design, plan, and build technology infrastructures that help them become more responsive to their customers needs and more competitive with changes in their internal processes, products and services. ” Acumium has been growing at a dramatic rate of over 100 percent per year and expects their growth to continue as businesses continue to seek to build and integrate with internal applications. |
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 Acumium, in its commitment to their community had a chance meeting with the founders of Team MS and offered to help the cause in any way they could. It was quickly agreed that Acumium would donate a fully functional CMS website and all supporting services. Acumium worked closely with Team MS to design a look and site map to best relay the message of Team MS. The site was built with all the latest technology in content management solutions allowing the members of Team MS to add pages to, and edit content on their site from any computer in the world. Team MS Racing (www.teamms.org) is a non-profit organization dedicated to increasing awareness about Multiple Sclerosis or MS. This website was designed to aid those diagnosed in finding information about MS. Along with information about approved treatments that are available today and news articles about new testing and advancing breakthroughs in the fight against MS. Team MS was started by Jim Haraughty who was diagnosed with MS himself in the past year. Being take action kind of guy and a classic motorcycle enthusiast, Jim didn't take the new standing still - he got on his bike. Jim chose to raise money for research and spread awareness through participating in racing events across the county. Through the website you can view a list of upcoming events (racing or other MS events), personal stories from Jim on his travels, important awareness links and a photo gallery. Team MS has also enlisted the services of Dr. Luzzio from the University of Wisconsin Hospital to answer questions site visitors may have. (Please keep in mind that some situations would best be answered by your personal doctor.) As part of the Team MS Mission Statement and commitment to awareness, Team MS is offering a simple Team MS sticker that can be displayed to show you support for those with MS. |
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 Omega Laboratories, Inc., located in Mogadore, Ohio, unveiled their recently redesigned website www.omegalabs.net utilizing the powerful features of the Acumium Web Content Management System (WCMS) and application framework for developing web client and thin client applications. Above average client support and competitive pricing has been the key to Omega Lab’s success, and their latest investment in the Internet is no exception. Omega Labs has been able to dramatically improve their web presence, adding key customer self-service features and functionality with a minimal investment. Omega Labs has been able to quickly move ahead with key technology and business process advances while managing their technology cost investments due to the modular nature and competitive pricing structure of the Acumium solutions framework and attentive focused, packaged consulting services. Utilizing the integrated management features of the Acumium WCMS, Omega Labs will be able to keep the content of their site focused on the pulse of the industry and provide users with the latest industry news and information. “The site not only looks great, but is very functional” states John Vitullo, Omega’s CEO. “Many of our customer service functions can now be handled on-line. Our clients like it because it gives them off-hours access and we like it because it frees up lab personnel for other duties. The support we have received from Acumium has been phenomenal.” |
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 Lange Lift and Hevi Haul International, a Milwaukee based manufacturing company, launched their flag ship website recently. In an effort to better promote their line of custom made industrial lifting equipment, Lange Lift choose to develop their project utilizing the acumium Framework web content management system (WCMS). This powerful system will allow Lange Lift to better maintain their ever changing line of products and descriptions. "Our sales team and distributors will always have the latest information for customers," says Mike Knaebe, President Lange Lift and Hevi Haul International. “Our new site has proven to be a valuable business tool.” About Lang Lift and Hevi Haul International Located in Milwaukee Since 1934 Lange Lift has been manufacturing high quality custom lift tables which have served industries worldwide in a variety of applications too numerous to count. Anthony Lange, founder and creative talent, proved to be ahead of his time in his ability to design and build lifting equipment. The mission of the Lange Lift Company is to create value with products that lift the world |
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