Latest News
Practical Ecommerce cites GravityMarket Platform as "Cart of the Week"
April 16, 2010
Acumium Director of E-Business, Jody Hartwig, was interviewed by Practical Ecommerce for their online "Cart of the week" recently. "GravityMarket combines robust product merchandising with streamlined retail operations to give our clients the best platform on which to manage and grow their online retail businesses," says Hartwig.
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New Face For Rocky Mountain Cabin Decor
January 19, 2010
Say hello to a new Rocky Mountain Cabin Decor (http://www.rockymountaindecor.com). This GravityMarket site recently underwent a redesign including new branding, updated navigational structure and enhanced site functionality.
gravityMail v2.0 launched
January 1, 2010
In early January we unveiled the brand new gravityMail v2.0. For those who are unfamiliar with Acumium's newest product family member, gravityMail is an opt-in mailing service. You can read more about it at www.gravitymail.com.
Acumium Launches GravityMarket Site for New Client Choose Hope
September 30, 2009
The newest shining star in the GravityMarket world is Choose Hope. Their site (http://www.choosehope.com) was built on the latest GravityMarket platform version and features products geared for cancer patients and caregivers. Choose Hope is dedicated to the fight against cancer and donates a portion of sales each month to further cancer research. The Choose Hope site caters to the individual purchaser, wholesalers and organizers of large cancer fundraising events. And last time we looked, Choose Hope, thanks to the SEO-friendliness of GravityMarket, ranked #1 for the term "cancer gifts".
Acumium Launches GravityMarket Site for Rocky Mountain Cabin Decor
May 20, 2009
Acumium is pleased to announce the launch of its most recent GravityMarket site for new client, Rocky Mountain Cabin Décor. Check out the site for the best in rustic country furniture and western cabin décor. We wish owners Paula and Tom Kelly the very best in online success!
Visit the Rocky Mountain Cabin Décor GravityMarket website (http://www.rockymountaindecor.com)
Steve Spangler Science Enjoys Best Week Ever
May 7, 2009
Double congratulations to our client Steve Spangler Science for having two great reasons to celebrate! On May 7th, Steve Spangler Science, in conjunction with 9News and the Colorado Rockies, was awarded a Guinness World Record for the Largest Physics Lesson with 5,401 participants. Read more (http://www.stevespanglerscience.com/teacher_training/steve-spangler-science-world-record/)
That same week, Steve Spangler Science was also honored with two prestigious awards at the Multi-Channel Merchant conference in New Orleans – Gold Web Award in the Children’s product category and the overall Website of the Year Award. Read more (http://www.stevespanglerscience.com/mcm-2009-website-of-the-year.html)
As MCM Senior Writer, Tim Parry put it, “Steve Spangler Science Having the Best Week Ever.” (http://bigfatmarketingblog.com/2009/05/07/steve-spangler-science-having-the-best-week-ever/)
Pooldawg Puts on a Fresh Face
April 15, 2009
Long-time GravityMarket client, Pooldawg.com, launched its newly rebranded website this Spring. “Even us old dogs need to master new tricks,” said Mike Feiman, Director of Marketing for Pooldawg. “Our new site leverages a fresh design with updated functionality focused on our target market. We look forward to taking further advantage of online opportunities with our fresh face.”
Gene Ritter Joins Acumium Team as GravityMarket Senior Developer
January 1, 2009
Acumium welcomes Gene Ritter to the Acumium and GravityMarket teams. Gene brings a wealth of ecommerce development experience to his new role. He will oversee the GravityMarket development team, manage projects and define new platform opportunities. "I look forward to working with Acumium on the GravityMarket platform. It has a lot of great functionality that I'm eager to build off of," says Ritter. He joins the team at the start of some large development projects, a great time to get off and running.
Acumium to Unveil Latest CMS Platform at Gilbane Conference
December 1, 2008
Madison, Wis. — December 1, 2008 — Dan Costello, founder of Acumium, Madison-based internet technology firm, announced that they will reveal Acumium’s latest content management system, CMS 4.0, at this week’s Gilbane Conference in Boston.
Acumium is a leader in providing internet content management systems (CMS) and other online website management tools. The CMS 4.0 release continues to build on Acumium’s intuitive, easy-to-use, experience rich, and highly adaptive suite of content management tools for an even more powerful content management experience.
“We are excited to introduce new features and functionality that continue to leverage the latest in industry standards and Web technologies” said Costello. “We continue to enhance the native ‘in site’ content management experience that has been only recently added to most other CMS platforms.”
CMS 4.0 includes cross-browser and cross-platform content editing, with support for even the latest web browsers entering the market such as Google Chrome, while also adding rich internet application support using technologies such as AJAX.
Acumium’s is already deploying new websites using the CMS 4.0 with Wisconsin Alumni Research Foundation and Amresco planned for early 2009.
Acumium Acquires Search-Friendly GravityMarket Ecommerce Platform
November 26, 2008
Dan Costello, founder of Acumium, Madison-based internet technology firm, announced the acquisition of the GravityMarket ecommerce platform from Netconcepts, natural search marketing agency.
“We are happy to add GravityMarket to our suite of ecommerce and content management solutions,” said Costello. “GravityMarket complements our own expertise in online retail best practice and search marketing.”
First developed by Netconcepts in 2001, then re-architected and again released in 2007, the GravityMarket platform includes search engine friendly features like text-based, optimized URLs, unique title tags and keyword-rich content. According to Netconcepts, most clients moved to GravityMarket because their previous websites were virtually invisible to the search engines, making it an expensive proposition to drive online traffic.
“With GravityMarket, retail clients can expect their entire website to be indexed by the search engines, making their pages visible to people searching for the products and services they sell,” said Costello. “That way, GravityMarket clients can concentrate on website merchandising and other activities designed to increase the conversion of the natural search traffic.”
Netconcepts approached Acumium about GravityMarket after Netconcepts’ recent decision to exit the web development and hosting business to focus more completely on its natural search marketing services.
Acumium Names New Director of E-Business
November 3, 2008
Jody Hartwig was recently named Director of E-Business at Acumium. For the past 10+ years, Jody has managed the ecommerce and online marketing teams at Madison-based Netconcepts, where she helped develop the GravityMarket ecommerce platform. Jody takes on her new role shortly after the Acumium acquisition of the GravityMarket ecommerce platform from Netconcepts.
"I am looking forward to working with the Acumium team and our existing GravityMarket client base," says Hartwig. "GravityMarket has been around for a while now and I'm proud to be a part of such a robust, search-friendly platform."
Hartwig's immediate plans include working with GravityMarket through the transition from Netconcepts, as well as further development of the ecommerce platform. "It will be exciting to see how the GravityMarket platform grows given the CMS expertise at Acumium. We have a lot to share and learn from each other."
Rockford Park District increases website traffic and online registrations with Acumium CMS
June 27, 2008
Acumium LLC announced today that it developed the Content Management System (CMS) used in Rockford Park District’s recently re-launched website, www.rockfordparkdistrict.org. The Rockford Park District (RPD) manages 175 facilities in the greater Rockford, IL area, supporting 9.8 million visitors per year. RPD utilizes its website to promote Park District classes and events, and to facilitate online registration.
In a short time since launch, the new RPD website has generated impressive results: Average visitors per day have increased 400% from 245 to 1321. Page views have risen 1,400% from 764 to 10,965 views per day. Online registrations for 2008 have increased by 32% over the same period in 2007.
Custom functionality provided by Acumium includes a Categorization Manager that allows content to be automatically presented in related areas of the site, and an interface with Vermont Systems WebTrac event registration software, creating a seamless process to search and register for events.
Jodi Carroll, Deputy Director at RPD, commented, “We love the Acumium content management system. The software is easy to use and offers us the flexibility we need. We are delighted with the increase in both site traffic and online registrations. Thanks to the Acumium staff for making the process of launching our new website enjoyable and successful.”
Paul Ludwig, Acumium CEO, stated “We are proud of the success of the new RPD site and their utilization of Acumium’s CMS tools. They have set a new standard in providing Rockford residents with quick access to all of RPD’s services. Their use of tagging of news items to create page specific results keeps their content fresh and relevant for users.”
Thrive Chooses Acumium to Develop New Online Presence
May 8, 2008
Madison, WI – May 8, 2008 – Acumium LLC announced today that it developed the Content Management System (CMS) used in Thrive’s recently-launched website, www.thrivehere.org. Thrive utilizes its website to drive economic development in the eight-county Madison, Wisconsin Region.
Acumium was chosen over many other leading CMS vendors for development of the Thrive website. In addition to superior technology, one of the primary criteria was to develop and implement the new site within a ten week timeframe. The scope of the project included integrating the Thrive brand image throughout the site and providing a set of enabling functionality that allowed Thrive to connect closely with its target audiences, which includes community partners, investors and businesses or individuals considering relocating to the Madison Region. The site provides comprehensive data on the Region as well as quality of life initiatives, information on Thrive’s target sectors (agriculture, biotechnology and healthcare), local business success stories and an extensive library of searchable articles.
In order to facilitate interactivity with users, Acumium integrated customized features within the CMS software including a Newsletter Manager and Article Manager. The Newsletter Manager allows Thrive to easily create and distribute newsletters to Thrive’s current subscriber database. The Article Manager enables users to quickly search and find relevant articles from Thrive’s comprehensive article database. Additionally, Acumium integrated a site locator tool to allow users to easily locate available properties and buildings within the Madison Region.
Rafael Carbonell, Thrive Executive Vice President, said, “Thrive’s goal is to support and enhance economic development and regional quality of life by showcasing the Madison Region. We chose Acumium based on our need to launch a fully functional, robust and data-rich website within a short timeframe. The functionality of our site has been consistent, and the CMS product Acumium offers is easy to use, which means we can update the site easily, quickly and in-house to keep our information fresh.”
Paul Ludwig, CEO of Acumium, stated “This was a great project for Acumium. The Thrive team was driven to meet an aggressive date to launch their website. Our challenge was to integrate custom functionality needed by Thrive and still meet their deadline, which we accomplished. It’s always rewarding to see a customer using our software to create an effective web presence, and Thrive has achieved that. We are proud to have Thrive’s site ‘Powered by Acumium’.”
About Thrive:
Thrive is a not-for-profit organization supporting the eight-county Madison Region in Wisconsin. Thrive’s vision is to grow the Madison Region's economy in ways that preserve and enhance the quality of life. Thrive is focusing on development in three key target sectors: Agriculture,
Acumium Web Content Management System Recognized as Best-in-Class by Gilbane User Survey
February 27, 2008
Madison, WI – February 27, 2008 – Acumium LLC today announced positive results from a recent survey on the Web Content Management User Experience conducted by the Gilbane GroupTM, a leading content management consulting and analysis firm. Based on the survey, Acumium received the highest rating from respondents for “Ease of Navigation and Use of Feature-Functions”. In addition, the Gilbane survey also revealed that Acumium ranked in the top three companies in the following five survey categories: “User Adoption Time & Training”, “User Adoption Rate”, “Application Design”, “License Fees” and “Ongoing Maintenance”.
The Gilbane study surveyed direct customers of several leading Web Content Management System (WCMS) Companies. The survey measured the ease of use for business users when implementing a Web Content Management System to create highly usable websites that deliver compelling online experiences to consumers.
Paul Ludwig, Acumium CEO, stated, “We are very pleased with the results from the Gilbane survey. Our WCMS product has been designed specifically with the business user in mind. This feedback from the Gilbane Group further validates our product focus on ease of use, high user adoption rates, and simple training & deployment. Our goal is to provide our customers with the most effective tools to enable efficient interaction with their customers online.”
Tony White, Lead Analyst for WCM at Gilbane, commented, “Business users of WCM systems are placing a high priority on easy-to-use navigation, straightforward application design, and quick adoption times. Acumium performed strongly in each of these areas of the survey, indicating they are well aligned with key market expectations.”
In addition to Acumium, the Gilbane survey included customers of other market leading WCMS providers such as CrownPeak, EMC, Hot Banana, Interwoven, Oracle, Open Text and Percussion.
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